marketing

Investing in Potential: The Real Danger of Social Media Marketing?

2009-12-08 by EPR Staff
The Truth on PR, Social Media, SEO & Email Marketing

Social media marketing. Those are three buzz words that seem irresistible to businesses small and large. the promise the Internet's social networks have introduced lures business owners in at a quickening rate, especially after success stories from large corporate entities like Dell have emerged in the past year. But are these success stories too good to be true? An article from Businessweek warns about the hype of social media marketing snake oil, alerting businesses to the dangers of self-proclaimed experts that may not be able to deliver what they advertise. It's an interesting effect, seeing as these social media marketing... Read More >

Luxury Brand PR: Chanel N°5, Always a Romantic Story

2009-12-05 by EPR Staff
Chanel Number 5

French, beautiful, the very personification of the Chanel N°5 spirit and a much better choice to represent the luxury brand than Nicole Kidman, Audrey Tautou is the new actress for the always luxuriant Chanel N°5 commercial. The commercial was released this year in May, and it is undoubtedly the best fashion and beauty commercial of the year. The romantic story of two lovers, united by the most sensual and most feminine fragrances ever created, brilliantly directed by Jean-Pierre Jeunet, was shot (shoot lasted 3 weeks and involved 250 people) in the famous Orient Express. "I've always loved night trains and... Read More >

How Social Networks Helped Black Friday

2009-11-30 by EPR Staff
How Soulja Boy Used Social Media to Become a Hit

What is social networking really for? Well, networking, of course. The digital version of word-of-mouth is what brands are after, however, as personal recommendations come in the form of Twitter status updates, Facebook wall posts and bookmarked web clippings. Social networking has become a conduit for sharing information we feel is important, hoping that others will feel the same. Brands looked to this growing capacity of social networking for Black Friday in particular, as both social networking and social media marketing have reached the point of mutual acceptance. That means that brands are looking to social networks as relatively inexpensive... Read More >

A Thanksgiving Look

2009-11-25 by EPR Staff

So, with Thanksgiving just around the corner and Christmas not too far way, let's take another look at relationship marketing. Relationship marketing is exactly what it sounds like. It means building lasting relationships with your potential customers and clients. For some marketers and public relations agencies, relationship marketing is second nature. They create and build relationships as a matter of course. For others, however, it's something a bit more foreign. I believe relationship marketing is still the key to long-term marketing success. There are many advantages to relationship marketing. Here are just a few: Improved trust -- you know your... Read More >

The Peanut Butter Industry Needs a PR Boost

2009-11-15 by EPR Staff
peanut butter

Americans are concerned about one of their most beloved treats: peanut butter. The situation was not singular - cases of product contaminated with salmonella were reported since 1985, and instead of declining, the instances only grew: from 168,000 cases in 1985, to 224,000 in 1993 and over 300,000 in 2008 - and products containing infested peanut butter are amongst the main causes in this development. Yet Americans are back and buying, reports say, probably because of the bad shape of the American economy - peanut butter being for many an inexpensive alternative to meat (peanut butter provides protein, vitamins B3... Read More >

What Is SEO and Why Is It Important

2009-11-15 by EPR Staff
SEO tips everything-pr

There is still a lot people don’t understand about SEO. Most of them expect overnight revenue, overnight search engine placements and all magic answers to their expectations. Then we have the online debates, where some say SEO is ethical, others dispute it as a way to manipulate the search engines in the detriment of the competition. You can find many definitions of “SEO” online, but none of them satisfies the real need of information that puzzles the minds of the Webtrepreneurs. Let me give you my own definition. When you take a book in your hands, what you hold is... Read More >

PR Tip of the Week: Green Cars

2009-11-08 by EPR Staff
Green Auto Marketing

We recently featured TMG Strategies' pitch as a case of "trick or treat" PR - meaning that the company approached the wrong person (an environmentalist) with the wrong pitch: no more and no less than labeling the 2010 Chevrolet Equinox a "green automobile." The family-friendly car was tested by a few mommy bloggers, and PR companies representing GM started targeting the male audiences as well. The question is, why aren't poppy bloggers jumping on the opportunity to test the cars? Could it be because someone is trying to sell them as "green?" For the folks at TMG Strategies it was... Read More >

Why FREE Marketing Still Works

2009-11-06 by EPR Staff
Free Marketing

This word has long been one of the key attention-getters for PR agencies and marketers. A quick Google search on the word "free" reveals that today one can get many things for free online -- ranging from product samples, to eBooks, to trial subscriptions of services or publications, and much more. Giving away products or services has been a popular marketing strategy over the years, but the key question is does "free" still work as a marketing or PR strategy? The answer to that question is simple, or is it? I'd answer the question with both a "yes" and a... Read More >

Do You Have Enough Authority In The Online World?

2009-10-23 by EPR Staff
Authority Public Relation

Authority - For many public relations campaigns, authority makes the difference between a successful campaign and a failure. You see, you can do everything right in an online campaign - you can write the perfect press release, you can have killer copy, and you can use eye-catching graphics. You can then launch the campaign by uploading it all to your website. However, if nobody responds to your campaign, then you have failed to get your message across. Why might nobody respond if you have done nearly everything right? What could have gone wrong? The missing factor that caused the failure... Read More >

FTC’s New Endorsement Rules: Trusting Blog Reviews

2009-10-08 by EPR Staff
truth in business blog

Beginning on December 1, US bloggers and publishers who review products/ services/ websites must disclose any connection with advertisers, including, but not limited at, money, freebies, coupons, etc. The announcement was made on Monday by the American Federal Trade Commission (FTC). Bloggers and publishers who don't comply with the new Guides may face penalties of up to US $11000. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Endorsements can appear on blogs in any form:... Read More >

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