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The purpose of this RFP is to invite Respondents to submit their Proposal for delivering brand and marketing strategy services. WorkSafeBC is an independent statutory agency that serves nearly 2.3 million workers and about...
Although the pandemic led to many aspects of people’s daily life being paused or completely shut down, many small businesses have started looking for ways to adapt to the new situation. Some of those...
With the development of the internet, it’s become a lot easier for businesses to communicate with clients, consumers, and target audiences at large, which has made a lot of marketing efforts easier to create...
The overall plan that a business has to reach the target audience, or the prospective customers, and then turn those people into consumers of the company’s products or services is that company’s marketing strategy....
The pandemic negatively affected businesses, both large and small. Many shuttered their stores, some permanently. One of the positive things that came out of this was a call from many consumers and organizations to...
We’re currently living during a time where every marketing strategy can make or break a company, which means even when marketing isn’t the most important thing for the business, it’s important to have some...
In marketing, most things are about content. Between content being in a brochure, billboard, social media, and the likes, it’s essentially turned into the company’s sales pitch, as long as it’s effective. And the...
Exceeding the $72 billion mark, the U.S. weight-loss industry has changed significantly, despite the fact that the number of dieters is falling considerably due to increased acceptance of different body sizes. With do-it-yourself plans...
More marketing & PR experts we interviewed gave us more predictions. Mike Paffmann, CEO of Virgo PR says marketing of all forms will grow, noting “media will remain key, content marketing will continue to...
Variations in industries and brands in B2B and B2C landscapes can pose numerous sales and marketing challenges. Tailoring buyer journeys across B2C and B2B landscapes, for instance, is a challenge. As a consequence, difficulties...
