Bayer vs. Johnson & Johnson: A PR Overview
Bayer Healthcare and Johnson & Johnson are two of the world’s leading pharmaceutical companies. Serving consumers the world over with products essential to their health and well-being, these businesses rely on the trust of millions. A good PR strategy is absolutely essential to both. Healthcare is a field where one bad incident can lead to a major media crisis, with potentially devastating consequences for stakeholders and employees alike. Their communications also must maintain an image built up over one hundred years: Bayer was founded in 1863 and Johnson & Johnson in 1886. Though Bayer is based in Germany and Johnson... Read More >