ogilvy

Bayer vs. Johnson & Johnson: A PR Overview

2016-02-03 by Richard D. Pace
Bayer Healthcare

Bayer Healthcare and Johnson & Johnson are two of the world’s leading pharmaceutical companies. Serving consumers the world over with products essential to their health and well-being, these businesses rely on the trust of millions. A good PR strategy is absolutely essential to both. Healthcare is a field where one bad incident can lead to a major media crisis, with potentially devastating consequences for stakeholders and employees alike. Their communications also must maintain an image built up over one hundred years: Bayer was founded in 1863 and Johnson & Johnson in 1886. Though Bayer is based in Germany and Johnson... Read More >

WPP’s PR Firm History: Burson Marsteller, Hill & Knowlton, Cohn & Wolfe & More

2016-01-11 by Jason Tannahill
WPP Group PR Firm

WPP Public Relations History WPP is the world’s largest communications services group with 3,000 offices in 111 countries and employing over 170,000 people. The holding company was founded in 1985 and by 1988 it was listed on the NASDAQ Exchange in New York. By 1992, WPP was named the world’s top agency group by Advertising Age. The company has won many awards. In 2012, it was named Holding Company of the Year at the Cannes Lions International Festival of Creativity. It won that award again this year for the fifth consecutive year. Also this year, Martin Sorrell, the company’s founder,... Read More >

Top Singapore PR Agencies

2015-12-10 by Richard D. Pace
singapore public relations

Check out the Everything PR News selection of some of the best PR firms in Singapore. Hill + Knowlton Strategies Singapore Managed in Singapore by Michelle Tham, Hill + Knowlton Strategies owns offices around the globe. Hill + Knowlton opened the Singapore office over 50 years ago and works with clients, such as Gardens by the Bay, Singapore Airshow, CA Technologies and the Tung Lok Group. Hill + Knowlton base their strategy on the concept of engagement. On the company website, H+K identify engagement with clients as the ultimate marketing metric, because it allows for listening to feedback and measurement... Read More >

Ogilvy Public Relations EAME Named Consultancy

2014-05-17 by Almaz
the holmes report

Ogilvy Public Relations EAME was just named pan-EMEA Consultancy of the Year by the Holmes Report. The report called the agency's performance "remarkable" when compared to past efforts. Stuart Smith, CEO Ogilvy PR EAME, had this to say about the recent award: “I would like to thank the Holmes Report for this recognition and particularly Paul Holmes and Arun Sudhaman for their insights and advice over the years. For us it is the culmination of a three-year strategy and a tribute to the hard work of our staff across the region. It has only been possible due to the trust... Read More >

Ogilvy PR Explores Boutique PR Territory

2013-08-20 by Archie Obrien
espresso by ogilvy

Ogilvy PR is big. So big, that they have more than 85 offices across six continents. But the company must be hemorrhaging cash if they needed to penetrate a territory that has never been its concern. With its new "Espresso" offering, Ogilvy Public Relations hopes to attract emerging brands and start-up companies to its client roster. The offering proposes a "modular approach" and "flexible cost structure" - things that boutique PR companies usually count on to attract customers, and to compete with the big dogs. "Espresso" is not innovation, although the terms of the official press release introduce the service... Read More >

Ogilvy Believe that Pandas Are Primates, but Who Cares?

2013-05-03 by Archie Obrien
gorilla (APES video)

If you stumble upon a press release titled "Darwin Was Wrong; It's Survival of the Cutest" would you read it? We did, and we found a worthwhile cause to bring to your attention. Ogilvy & Mather Chicago created a superb video to promote APES (a project of The Conservation Trust). APES is a wildlife conservation project, with specific focus on primates, and the video below aims to spread the message that all animals (primates) need to be protected, not just the "cute" ones. The campaign challenges a popular trend among wildlife organizations that put more emphasis in saving "cute" animals,... Read More >

In Russia, With Love: Ogilvy Launches Ogilvy CommonHealth Russia

2013-03-13 by Richard D. Pace
ogilvy public relations

Ogilvy CommonHealth Russia is supposed to complement Ogilvy Group Russia with a specialized communications practice for the pharmaceutical and healthcare market. Ogilvy CommonHealth Worldwide has appointed Dr. Ekaterina Vaganova to manage the new practice. Interestingly, Vaganova is a medical doctor who graduated from the Warsaw Medical Academy in Poland, and also started her pharmaceutical career at PwC Poland. Back in Russia since 2004, she previously worked for Publicis Group Russia, leading and developing the pharmaceutical business unit. "Health has always been a key human value. That's why emphasizing the importance of health-related products for our customers is a priority for... Read More >

Nurturing Brand Connected Consumers for Better ROI

2013-01-20 by Aaron Sarno
Key insights on how consumers are using smartphones and tablets

80% of the consumers have interaction with brands online, according to a JWT/Ogilvy Action, in collaboration with EXPO, online study across the US. Brand Connected Consumers (BCC) have more influence, and affect the opinion of others, as well as the potential sale of products from these companies. The study identified BCCs as 1 in 4 consumers, who are proactive, searching out for their favorite brands, in videos, websites, blogs, or social media networks. BCCs write about the brands and their offerings, at least once a week. Jessica Thorpe, vice president of Marketing at EXPO, explained that BCCs are the true... Read More >

Brian Maloney and Margie Fox Join Ogilvy PR

2012-11-06 by Aaron Sarno
Ogilvy PR

Ogilvy PR appointed Brian Maloney and Margie Fox as managing directors in its US consumer marketing practice, positions they will effectively occupy starting early 2013. Fox was also named US creative director for the consumer practice, while Maloney will be the leader of the New York consumer marketing group. Previous to this change, Maloney and Fox co- founded an agency back in 1997, which they sold to Waggener-Edstrom in 2003. They stayed in charge of the New York consumer division working for important clients such as Mercedes-Benz, Tupperware, Microsoft, Shutterfly, and others. “When Ogilvy comes knocking, you have to pay... Read More >

Ogilvy PR Rolls Out Analyst Community Engagement

2012-10-17 by Aaron Sarno
Ogilvy PR

Renowned public relations agency Ogilvy PR has launched a new and interesting service: Analyst Community Engagement (ACE), powered by a global team based in New York, San Francisco, Chicago, London, Hong Kong, Beijing, Singapore and Sydney. Its purpose is to give technology companies an informed, strategic and measurable approach to industry analyst relations, according to the official announcement. For this new service, Ogilvy partnered with KCG, an analyst relations strategy firm serving the technology sector. As a result, ACE becomes a comprehensive solution for in-house AR departments that need to engage analysts locally, regionally and globally. The two companies have... Read More >

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