Creator Economy
Dax Shepard and Armchair Expert: The Comedy Actor Who Built the Interview Category
The vulnerability format, the Wondery deal, and the Armchair Umbrella podcast network. Why Armchair pulls guests other shows can't.
Tag
podcast
Creator Economy
SmartLess: The Celebrity-Podcast Deal That Reset The Category
Bateman, Hayes, Arnett. The Amazon/Wondery deal reported at $60M-$80M. The celebrity-podcast benchmark that priced the category.
Creator Economy
Chris Williamson: How Modern Wisdom Became a Top-5 Global Podcast from Newcastle
Modern Wisdom went from Love Island UK D-tier reality fame to a top-5 global business podcast in seven years — built from Newcastle, not LA. The reference case for long-form podcast scale outside the U.S.
Insights & Strategy
Ben & Jerry's: The Activist Brand That Outlived Its Founders' Control
From a 1978 Vermont gas station to a Unilever subsidiary to a Magnum Ice Cream Company spinoff — and now a founder resignation. Inside the Ben & Jerry's playbook: why activism written into the certificate of incorporation outlived the founders' control, and what consumer brands can copy.