Podcasts as marketing tools
People are accustomed to listening to podcasts now, it is the new pastime. It helps people to fill up the hours when they are driving to work or waiting in a clinic. So, to...
Tagged: podcast
Diversity Podcasts
People are getting serious about diversity and inclusion in marketing. For content marketing to be successful, it has to be like a mirror and that mirror has to increasingly reflect people who make up...
Ben and Jerry’s new podcast
Brand activism is not always about PR stunts. With the pandemic deeply affecting people’s mental health, consumers want brands to play a more active role in their well-being. Consumers also believe that brands should...
Podcasting for profit
Podcasts help brands reach a target audience. Audio content consumption and podcasting have become increasingly popular over the years. The convenience of listening to podcasts also plays a major role in its popularity. People...
The Potential of Podcasts for PR
In the past couple of years, podcasts have started rivaling traditional media, like radio and TV, especially in public relations. Back in the day, if a story wasn’t in the newspapers or presented on...
Foolproof Ways Podcasters Can Attract Attention
Podcasts, more than ever, are becoming a popular form of media consumption among many different demographics of consumers. One of the advantages of podcasts is that there is a virtually unlimited amount of niches...
