Rubenstein

APCO signed to help clean Nigeria’s image with U.S. APCO Worldwide has been hired by the Central Bank of Nigeria (CBN) to clean up the image of the Nigerian government with the U.S. APCO’s initial contract covers a three-month period that just ended July 17th for a fixed rate of $95K to provide strategic communications services, media relations, and stakeholder engagement within the U.S. for Nigeria. According to icirnigeria.org, more than $6 million has been spent on similar contracts with firms outside of Nigeria over the last three years to clean up President Muhammadu Buhari’s image as well as the... Read More >

Publicis and Wal-Mart strike a deal This week, Wal-Mart signed a deal with Global PR and ad agency Publicis Groupe allowing the retail giant full access to all the agencies and resources of PG. PG’s Chairman and CEO, Maurice Levy, said “This relationship is the direct result of  Publicis’ new approach, ‘the Power of One,’ which is designed to deliver end-to-end solutions for our clients. Wal-Mart is already implementing innovative approaches to reach its customers. Our goal is to leverage all of Publicis’ assets – not just the resources of one agency – to help them in these efforts.” Though... Read More >

Carnival Cruise Lines added a new consumer PR director to their ranks. Robyn Fink previously worked in New York City at Taylor Strategy as one of the vice presidents. At Taylor, she was in charge of accounts for clients such as Lenovo NFL, KT Tape, Capital One, as well as overseeing P&G’s 2015 NFL draft prospects PR styling, Cool Ranch Doritos Locos Tacos for Taco Bell, and launching Mastercard “Priceless” campaign in some cities. Other previous employers during her 15 years in consumer PR include Ketchum, Edelman, and MWW Group, and during that time, she worked with celebrity sponsorships, endorsements,... Read More >

Rubenstein PR on the move come April Rubenstein PR corporate headquarters will be moving – probably in April. But they are only moving about two blocks south of their current location to the Crédit Agricole CIB building, at 1301 Ave. of the Americas, the location they are leaving is on the same street at 1345. This makes for a big change as they’ve been at their current spot for over 20 years –  and Richard Rubenstein will be moving without his father, Howard, and brother Steven of Rubenstein Associates.  Rubenstein PR was founded in 1987, when Richard left his father Howard’s... Read More >

Rubenstein Associates helping Chipotle It’s been a rough year or so for the “healthy” Chipotle food chain, proving not so healthy on several occasions and in numerous locations. They recently added Rubenstein Associates to assist with crisis reputation and management issues faced because of the food-born illness shut-downs. Chipotle, based in Denver, has been dealing with those outbreaks of norovirus and E.coli for several months, but now a criminal probe has been generated, further dropping the share price and sales at their restaurants. Edelman has been helping them, but they recently parted ways, and now they’ve added Rubenstein to their... Read More >

The public relations industry constantly features new shifts and innovations. Companies make moves and shake their businesses up – here’s a few of this weeks’ happenings: Omnicom Moving Zocalo to Critical Mass According to this report, rumblings in the grapevine speculate that media group Omnicom plans to shift the lucrative media relations firm Zocalo Group into digital design shop Critical Mass.  This move will make Critical Mass more of an all inclusive “full service” company, and Ketchum a standalone company with an established successful practice called Ketchum Digital. Omicom made a savvy business move with this decision, as it most... Read More >

The art of public relations has been an essential component of marketing and developing brand images for over a century. Whether maintaining a pristine image or fixing a damaged reputation, PR companies shape the way people see many of their favorite brands and personalities. Subsequently, it comes as no surprise PR companies often see the benefit in re-branding not just their clients, but themselves – and one of the firms on our list has a bad rap – changing the name wont make it change. Dukas PR Changes its Name Dukas PR recently changed its name to Dukas Linden Public... Read More >

Splashed across the pages of The New York Times today is the news that Steve Solomon, the long-time right-hand man of Howard Rubenstein of Rubenstein Associates will be leaving the firm this week to start his own consulting company, Steve Solomon Inc. Solomon, 76, has served as Executive Vice President of the legendary New York PR firm since 1990, and runs the agencys real estate practice, where clients include some of New York’s biggest developers, including Extell, LeFrak, Macklowe, Charles Kushner, and others. Among the clients who will be leaving with Solomon, according to the NY Times are “Cohen Brothers... Read More >

There’s lots happening in the Public Relations world recently – just check out some of the recent changes happening in firms – some firms are looking, and some moves completed already. Manuel Hüttl leaves Waggener Edstrom leaving them looking for a new General Manager in their Munich office (Germany). Until the position is filled, deputy GM Bianca Eichner does double duty. Reports are that Herr Hüttl left the position under mutually agreeable terms after working in that office for over eight years. Since Eichner has been leading the charge, the firm brought in several new clients – A10 Networks, Honeywell... Read More >

Both Gotham Public Relations and Factory PR have offices in New York City and another location. For Gotham it is London, for Factory it is Los Angeles. They also both have a number of well-known national and international companies as clients. Both firms have their bread and butter efforts focused on artsy type clients. And since their clients are designers, artists, and the like, both agencies create stunningly beautiful campaigns for their customers. Gotham Public Relations Gotham PR started in 2002 and has since completed 250 plus marketing campaigns for their clients, 15 of them so far this year. They... Read More >