TeamCalifornia Seeking Digital Media Agency

TeamCalifornia (“TeamCalifornia”) has issued an RFP for a digital media agency to create a website.  The intent of the website redesign is to create a website showcasing and promoting economic development in the State of California.

This website should communicate that California is a dynamic economy with many resources for many types of businesses. This site must effectively house the plethora of online information curated by TeamCalifornia and its members in a way that users can easily navigate to the information they need. This includes promoting cross-functional content through social media and other online channels that feedback to the website and create interactions.

The intent of this website is mainly twofold: 1) to communicate to job creators the many resources available for starting, growing and retaining a business in the State of California, specifically in the member communities, and 2) to attract businesses from outside the state to do business in California across a variety of industries. The website will also provide connections between tourism (Visit California), State Economic Development (GO Biz) and TeamCalifornia members.

A high priority will be placed on a proposal that combines excellent design and function for the target audiences, works well with social media platforms, and is contemporary but not trendy.

TeamCalifornia is a private, non-profit California membership-based corporation that brings together economic development organizations from across the state to market their communities for business investment and job creation in California. TeamCalifornia’s members are important advocates and resources for business development in California; they know how to expedite projects and are invaluable sources of information for site location assistance anywhere in the state.

Project Background

The intent of this project is to create a website with a contemporary and compelling user interface to engage users to effectively find the information they need for their business ventures in the State of California.

Message:

• Must convey the economic development narrative that California is the best State for business in the US because we have a unique innovative culture, the infrastructure and demographics necessary to help Businesses succeed, an educated workforce that is rich with talent, all situated in a beautiful environment;
• TeamCalifornia member communities each have a unique story and different comparative advantages for various types of industry – California has a place for every type of business
• Position California as a truly unique place to live, work & play and as the Innovation Capital of the wo

Proposal due by October 3 to:

Larry Vaupel, Board Member
530-225-4028
lvaupel@cityofredding.org
777 Cypress Ave, Redding, CA 96001