Technology PR

BlackBerry

BlackBerry Hops on the PR Bandwagon

Once upon a time, when people thought of trendy technology in the business world, a BlackBerry came to mind. Yes, it’s true. But now? – not so much. While BlackBerry revolutionized the fine art of working from anywhere at any time on a phone, it failed to keep up with

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Customer Relationship

4 Ways to Build Better Customer Relationships

Many people start companies to make a quick buck or big bucks. But without good customer relations, this is unlikely to happen. Customers who do not feel valued often move on to other alternatives. As a result, building a customer base represents one obstacle, but keeping customers is the next.

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GM logo

GM Doubles Down on Self-driving Cars

Self-driving cars may seem like some science fiction dream, but there are already companies using the technology in a limited capacity. Automakers are rushing to develop their own brand and hoping to corner the market. The latest contender: General Motors. The American automaker recently purchased Cruise Automation, a San Francisco-based

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The Canadian Space Agency

Media Monitoring Company Sought For Canadian Space Agency

The Canadian Space Agency (CSA) has issued an RFP for “specialized media monitoring services in order to bring a regional and national dimension to its press review system and to help implement the communications program of the Communications and Public Affairs Directorate.” Work required: Monitor media on a daily basis,

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Technology PR

Integrated Media and The Evolution of Public Relations

Technology is a double-edged blade for major industries and their public relations. New technology disrupts and often distorts public perception of a product or brand. In the old days, newspapers, ordinary mail and “film at 11” were the mainstay. These kept the period between public engagement and production at fairly

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Digital PR Dynamic PR

Dynamic PR in the Digital Age

Digital PR is evolving at an accelerating rate. While it will always be true that content messaging is the core of public relations, if your content strategies don’t keep up with current trends in information distribution and user habits, you will be left behind as the world continues spinning faster

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Oncor

North and West Texas Utilities PR Struggles

Oncor, a utility company in Texas serving approximately 3 million homes and businesses is in the middle of a takeover bid by the company owned by the Ray L. Hunt Family. They’ve made a bid to buyout the largest stakeholder (80%) and parent of the utility company – Energy Future

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Digital PR

Best PR Software For Results

First, the list we share is not comprehensive, just a few ones to get you started if you aren’t already using them, and some more to try if you haven’t yet done so.  Here’s a few good ones: Prezly is a very popular program. The company was started in 2010

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Samsung vs Apple

Samsung PR vs. Apple PR vs. Cisco PR

When it comes to some of the most competitive industries in today’s market, hardware ranks near the top of the list. Following the happenings in this market bears a close resemblance to watching a television drama unfold. Some of the most notable rivalries over the years include Blackberry vs. Apple,

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