FitBit, the latest healthy living craze is under some serious fire. Bad timing, considering the bump the brand got from Christmas sales. On the heels of a celebrated smartwatch reveal, company stock was sent tumbling when a class action lawsuit was announced. According to various media reports, stock shares dropped
The automotive industry offers one of the most lucrative aspects of PR. Here are five marketing and PR experts from the automotive industry: Yoichi Miyazaki, Chief Officer of the Marketing Division at Toyota In April 2015, Toyota made Yoichi Miyazaki its Chief Officer of the Marketing Division. Miyazaki originally studied
The Florida Municipal Power Agency (FMPA), a nonprofit, wholesale electric utilities and associated services company that serves 30 Florida municipal electric utility system members is seeking a digital media firm to re-design FMPA’s intranet. The entity, according to Wikipedia was “created largely in response to the Arab oil embargo that
Huntsworth’s Multitasking PR Finesse Grayling, Huntsworth’s PR flagship, finished its third rebranding in five years, and now claims to be ready to reverse its recent misfortunes amidst rapid change in the PR market. “This new identity was developed in response to client feedback, in consultation with our leadership team globally
There are some PR firms who prefer to buy space on Google rather than appearing on Search Engine’s organically – utilizing Pay Per Click advertising (PPC) – and while its SURE that they don’t know the digital media world if they are communications companies buying space, here’s a few of them:
The Franklin County School District in Florida – which has over 1,100 students plans to redesign its current website to best serve students, staff, parents, and community members who need resources to support learning and information to help them access and navigate the district/school system. The redesign must simplify the
Almost since that historic day on July 20, 1969 when the Apollo 11 lunar mission landed on the moon, there have been those claiming it was all a hoax, possibly the footage even directed by none other than Stanley Kubrick. There have been movies, documentaries, sci-fi thrillers, and rumors surrounding
The Stagwell Group LLC – a newly founded marketing communications company – has already reached an advantage in the marketing industry. They signed confidential contracts with as many as eight companies for the agency’s services set to launch in the fall of this year. A bit of trivia: The LLC
When you’re a kid, hopping on an airplane and traveling to some exotic place is exciting and fun enough that you don’t notice some of the hassles of traveling. Of course, as an adult, those hassles are enough to make you want to stay home in bed with your good
There is no such thing as a modern marketing plan without video. Even text based social media sites such as Twitter have expressed their wish to move into a video and image based unit of communication much like Pinterest. Video gives you the ability to express your brand in a
