Digital PR is evolving at an accelerating rate. While it will always be true that content messaging is the core of public relations, if your content strategies don’t keep up with current trends in information distribution and user habits, you will be left behind as the world continues spinning faster
Oncor, a utility company in Texas serving approximately 3 million homes and businesses is in the middle of a takeover bid by the company owned by the Ray L. Hunt Family. They’ve made a bid to buyout the largest stakeholder (80%) and parent of the utility company – Energy Future
First, the list we share is not comprehensive, just a few ones to get you started if you aren’t already using them, and some more to try if you haven’t yet done so. Here’s a few good ones: Prezly is a very popular program. The company was started in 2010
When it comes to some of the most competitive industries in today’s market, hardware ranks near the top of the list. Following the happenings in this market bears a close resemblance to watching a television drama unfold. Some of the most notable rivalries over the years include Blackberry vs. Apple,
FitBit, the latest healthy living craze is under some serious fire. Bad timing, considering the bump the brand got from Christmas sales. On the heels of a celebrated smartwatch reveal, company stock was sent tumbling when a class action lawsuit was announced. According to various media reports, stock shares dropped
The automotive industry offers one of the most lucrative aspects of PR. Here are five marketing and PR experts from the automotive industry: Yoichi Miyazaki, Chief Officer of the Marketing Division at Toyota In April 2015, Toyota made Yoichi Miyazaki its Chief Officer of the Marketing Division. Miyazaki originally studied
The Florida Municipal Power Agency (FMPA), a nonprofit, wholesale electric utilities and associated services company that serves 30 Florida municipal electric utility system members is seeking a digital media firm to re-design FMPA’s intranet. The entity, according to Wikipedia was “created largely in response to the Arab oil embargo that
Huntsworth’s Multitasking PR Finesse Grayling, Huntsworth’s PR flagship, finished its third rebranding in five years, and now claims to be ready to reverse its recent misfortunes amidst rapid change in the PR market. “This new identity was developed in response to client feedback, in consultation with our leadership team globally
There are some PR firms who prefer to buy space on Google rather than appearing on Search Engine’s organically – utilizing Pay Per Click advertising (PPC) – and while its SURE that they don’t know the digital media world if they are communications companies buying space, here’s a few of them:
The Franklin County School District in Florida – which has over 1,100 students plans to redesign its current website to best serve students, staff, parents, and community members who need resources to support learning and information to help them access and navigate the district/school system. The redesign must simplify the
