Learn how SaaS PR has evolved beyond press releases to focus on content marketing, community building & storytelling to engage customers & drive growth in a competitive market
Learn how clear communication in cybersecurity awareness helps protect users and organizations from digital threats through effective publicity campaigns
Learn how small SaaS companies can leverage PR strategies to build brand awareness, establish credibility and drive growth through storytelling and media relations
Learn how PR builds trust for SaaS brands through thought leadership, media relations, crisis management and customer advocacy strategies.
Learn how successful tech PR campaigns build brand identity and trust through strategic storytelling, targeted messaging and deep audience understanding.
Here are ten defense technology companies that have been noted for their strong defense tech public relations strategies and positive brand positioning: These companies are recognized for their proactive and strategic PR efforts, which help them maintain a positive image and effectively communicate their technological advancements and contributions to the
In the fast-evolving world of B2B technology, authenticity has emerged as a critical factor in building trust and credibility. Intercom, a customer messaging platform that enables businesses to communicate effectively with their customers, stands out as a beacon of authenticity in its public relations strategy. By prioritizing transparency, customer-centricity, and
In the fast-paced world of technology, where innovations emerge daily and complex concepts abound, storytelling has become an essential tool for effective public relations. As consumers grapple with an overwhelming amount of information, tech companies must distill their messages into compelling narratives that resonate with their target audiences. This trend
Successful PR campaigns for SaaS (Software as a Service) companies often focus on building credibility, showcasing unique value propositions, and engaging with target audiences. Here are ten notable SaaS PR campaigns that exemplify effective strategies and impactful results: 1. Slack – “So Yeah, We Tried Slack” (2015) Overview: Slack used
Here are 50 notable fintech PR campaigns from Europe, illustrating various methods of engaging with audiences, promoting products, and enhancing brand visibility: These campaigns reflect a range of strategies and highlights from across the European fintech landscape.
