- Research the outlet and the specific journalist you’re pitching to. This will help you tailor your pitch to their interests and needs.
- Keep your pitch concise and to the point. Journalists are busy and receive a lot of pitches, so make sure you clearly and quickly convey the most important information.
- Have a strong subject line for your email pitch. This is what will grab the journalist’s attention and make them want to read more.
- Explain why your story is timely and relevant. Why should the journalist care about your story right now?
- Clearly outline the key points of your story and why it would be of interest to the outlet’s audience.
- Offer exclusivity, if possible. If the outlet agrees to cover your story, ask if they’d be willing to commit to an exclusive. This will give them a reason to say yes and make them feel special.
- Provide all relevant details and contact information up front. Make it easy for the journalist to get in touch with you and gather more information about your story.
- Follow up, but don’t be pushy. If you don’t hear back after a few days, it’s okay to send a polite follow-up email. But don’t overdo it – no one likes being hounded.
- Be patient. It can take time for a journalist to respond to your pitch, and even longer for your story to be published. Try to stay positive and keep pitching other outlets in the meantime.
- Don’t give up. Pitching media can be a challenging and time-consuming process, but it’s often worth it in the end. If your story is interesting and relevant, don’t be discouraged if you don’t get a response right away. Keep trying and you’ll eventually get the coverage you’re looking for.
