Town of Branford Request for Proposals Digital Marketing Services for Branford Economic Development Commission
The Town of Branford, Connecticut, is requesting proposals for digital marketing services from qualified consultants to enhance its online presence in support of its economic development efforts.
The request for proposals documents are on file for review at the Town of Branford website
www.branford-ct.gov and on the State of CT DAS website.
Deadline: Sealed proposals marked “Digital Marketing Services for Branford Economic Development Commission”, will be received at the Finance Department, Attention, Purchasing Clerk, 1019 Main Street, Branford, CT 06405 by 11:30 a.m. on Thursday, May 30, 2024.
Proposals received after the deadline date and time will not be considered. Proposals will be publicly opened and read immediately after submission deadline in the basement conference room located on the ground level of Town Hall.
The Board of Selectmen or the majority reserves the right to select or reject any and/or all bids containing alternate proposals, to waive any informality in proposals and to reject any and/or all bids or accept such bids as shall, in their judgements, be in the best interest of the Town of Branford.
Tyechia Pettway
Purchasing Clerk
Introduction
The Town of Branford is requesting proposals for digital marketing services from qualified
consultants to enhance its online presence in support of its economic development efforts.
Description
The Town of Branford Economic Development Commission is soliciting proposals for digital
marketing services to enhance its online presence and attract businesses to consider relocation to
Branford, CT. The scope of work includes three key items.
Scope of Services
1) Search Engine Optimization (SEO):
Provide recommendations and implement strategies to improve website visibility and
ranking on search engines.
Delivery monthly reports to track progress and adjust strategies as necessary.
2) Facebook Postings:
Develop engaging and business-focused content for two posts per week on the
Branford Economic Development Commission Facebook page.
Create visually appealing designs and compelling copy to attract businesses
considering relocation to Branford, CT.
Ensure consistency in branding and messaging across all posts.
Current Facebook page: https://www.facebook.com/DiscoverBranford
3) LinkedIn Page Creation and Management:
Create a professional LinkedIn page for the Branford Economic Development
Commission, highlighting its mission, services and benefits of relocating to Branford, CT.
Post two business-oriented updates per week, tailored to attract potential businesses to
Branford.
Engage with the LinkedIn community through comments, shares, and connections to
expand reach and visibility
Required Information
Intro letter that includes a description of the firm/team and its digital marketing
overview capabilities.
Include the reasons why we should choose your company for our digital marketing
services.
Include your knowledge of the local business environment.
Include examples of your work that directly relates to this project.
Questions
Questions regarding this RFP should be directed to the Perry Maresca, Economic and Business
Development Manager at pmaresca@branford-ct.gov
