TOWN OF PALISADE REQUEST FOR PROPOSALS FOR TOURISM MARKETING SERVICES
The Town seeks a professional, full‐service marketing and promotions firm to provide comprehensive, strategic, and innovative marketing services in 2024 that are targeted at attracting first-time and repeat visitors. The area is blessed with top‐notch wineries, world-renowned produce, diverse arts, popular festivals, and abundant year‐round outdoor recreational opportunities. The successful proposer will create and implement a 12‐month marketing plan, with approval from the Tourism Advisory Board at the direction of the Town Board of Trustees. Proposals are due by 4:30 p.m. on December 29, 2023.A complete RFP is available for download at palisade.colorado.gov As the Town’s best interests may appear, the Tourism Advisory Board reserves the right to waive informalities and to reject any or all proposals.
DUE DATE: Proposals are due by 4:30 p.m. on December 29, 2023.
RFP Summary
Total Project Budget for 2024: $75,000
The Town of Palisade is requesting proposals for marketing and promotional services targeted at attracting visitors and capturing travelers to its tourist and recreational amenities. The area is blessed with top‐notch wineries, world-renowned produce, diverse arts, popular festivals, and abundant year-round outdoor recreational opportunities. The selected proposer will create and implement a 12‐month marketing plan, with approval from the Tourism Advisory Board at the direction of the Town of Palisade Board of Trustees.
This RFP selection process is competitive and will focus on the proposal’s creativity, knowledge of the community, staff and team member qualifications, and the prior history of performance on similar projects. Thoughtful responses to this RFP will enable the Town to select the most qualified proposers.
Project Scope of Work
a) The objective of this RFP is to procure marketing and support services, including public outreach activities, advertising placement, and other related marketing functions and work products.
Preferred proposers will:
b) Develop and implement a four‐season tourism marketing plan beginning in 2024 that is recommended by the Tourism Advisory Board and approved by the Palisade Board of Trustees.
c)Track, evaluate and report marketing plan progress to Town Staff and the Tourism Advisory Board in a timely fashion.
d)Provide strategies and recommendations to Town Staff and the Tourism Advisory Board regarding marketing and promotional opportunities as they arise.
e) Attend regularly scheduled monthly meetings of the Tourism Advisory Board, and attendTown Board meetings as requested.
f) The total project budget of $75,000 includes the entire marketing package, including all fees, media buys, and any other applicable promotional costs.
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