Website RFP Issued By City of Bettendorf, Iowa

Bettendorf

The current site, https://www.bettendorf.org/, was built in 2007 on the eGov platform and has become bloated and difficult to use for our visitors over time. The current website no longer reflects the voice or brand of the City of Bettendorf. The city requires a new modern design and build of a website that not only matches the City’s brand but is optimized for ease of navigation, SEO, UX, UI, mobile responsiveness, compliance, user engagement, and speed. The new site must be built on an open source CMS yet integrate flawlessly with City third party APIs and internal CRMs. This site must be rebuilt and designed so it can be managed and changed by staff that do not have html or programming experience. We do not want to and will not rely on an outside source every time we want a change made to the site. Please note that our city site requires not only the general areas for citizens to easily gather city services and information, but also the ability to engage, and inform multiple audiences such as Bettendorf residents, Quad Citizens and Visitors, just to name a few. The ultimate goal of the new site is to provide a modern user experience where users can find the information they seek with no more than a few clicks and to be the go-to source for news and information about the city, events and services.

Background:

City of Bettendorf Mission

· Bettendorf citizens value safety, education, families, cultural and recreational opportunities.

· They expect good communication, quick response, quality services.

· They want wise planning and effective use of resources.

City of Bettendorf Vision

The City of Bettendorf is the premier city in which to live! The City of Bettendorf is the most livable community with rich educational, cultural, and recreational opportunities where we enjoy a vibrant riverfront and growing, competitive business environment. We take pride in our great community.

City Overview

Located in the south eastern region of Iowa, Bettendorf is a convenient 10-minute drive from the Quad City International Airport and both Interstate 80 and Interstate 74 run through the city. Bettendorf, Iowa is part of a large metro area called The Quad Cities which centers around the Mississippi River. With an approximate population of 475,000, the riverfront towns of Bettendorf and Davenport in Iowa and Moline and Rock Island in Illinois have so much to offer visitors and residents.

Scope of Work:

New site will have to have the following functional requirements:

• Mobile first design

• Video Hero display capability on home page

• Modern UI/UX

o UI based on city brand guidelines

• Keyword Analysis

o Keyword study and reporting per audience requirements for use in content writing in order to provide maximum organic SEO

• SEO/SEM optimization minimally:

o Titles o Headers

o Meta Descriptions

o Keywords

• Professional Copywriting Simple, concise, and straightforward content writing optimized for the following

o SEO optimized for Google Readability scores

o SEO optimized with keyword integration

o Optimized for length to understanding

o Written to be engaging and with the city voice

o Written with several audiences in mind

• Video display capability on a minimum of 85% of pages

o Video streamed onto website via YouTube

o If no Video, then player collapses until video is entered in CMS

o Ability to display YouTube playlists

• City News and Events

The ultimate goal is to create a website that is the go-to source for news and information about the city, events and services.

o City news feeds and stories per multiple categories

§ Ability to search news

§ Ability to break up feeds and display on multiple pages

o Blogs and Vlogs

§ Ability to search blogs

§ Ability to break up feeds and display on multiple pages

o Community Events Calendar that displays multiple categories

§ Ability to search events

§ Ability to break up feeds and display on multiple pages

• Site SEO and Marketing optimization audits performed and provided prior to launch

Functional and Technical Requirements

Due Date:

January 29, 2021

Address:

Lauran Haldeman Public Information Officer Phone: 563-344-4033 lhaldeman@bettendorf.org

Relevant agencies to consider include Magrino PR and Porter Novelli.

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