Future of YouTube and its Advertising Model
YouTube is undoubtedly moving into a more advertising-oriented model. However, the basis of their advertising may be eroding. The company is in the enviable position of being the site that most people associate with high-quality video on the internet. The sheer profitability of their position is the reason why their stream has gradually become choked with ads.
Although eventually there will be movement to services without ads, YouTube viewers will continue to go to them out of habit. Examination of customer trends indicate that this situation will rarely persist for longer than a century, but for this lifetime the vast majority of people using the internet will be aware of YouTube and will utilize their services.
The service logs over a billion unique visits every month. It would take a substantial amount of time for consumer interest like that to fade.
The Future of YouTube and a In-Depth Look at Their Advertising Tactics to Generate Revenue
Obviously higher quality videos and faster download times are on the way. There is substantial question as to what manner of storage will be carried out in the future, and whether data will be kept on the interface or with the hosting, but it is virtually certain that lagging video will become less and less common. This will improve viewer participation and advertising effectiveness.
The YouTube affiliates program is one of the primary tools by which the service may maintain their competitive edge. By persuading their top attractions to compete for web views and rewarding them with a share of the revenue they bring in, YouTube maintains a fertile program for encouraging growth. Even if the viewers of the future turn largely to free services without ads or paid services that manage their content, YouTube will still have a loyal contingent of these video artists and their fans.
It is possible that there may develop a natural synthesis between content and advertising on YouTube. As the techniques used to detect audience preferences in entertainment develop in sophistication, it will be easier and less obtrusive for advertisers to incorporate themselves into entertainment programming. Although there are ethical issues with this, one unmistakable advantage will be less disturbance in the content stream by paid solicitation.
The ads will almost certainly still be there. It is very difficult to imagine a plausible scenario where Google and YouTube refuse that revenue stream. However, ads may certainly become more artfully intertwined with the content, both creative and educational, allowing producers of video a larger level of financial remuneration without requiring unacceptable artistic compromises from them. YouTube may point the way to a more responsive and less noxious advertising culture.
