Category: Editorial

media projects

Message vs Platform in Media Relations

In media relations, the message is more important than ever. Platforms play a role in reaching target audiences, but crafting a compelling message is where the real power lies. In the era of information...

Why do authors need publicists?

When publicizing a book, the media should be used to spreading the word about it. Publicity often determines whether a book will be successful . Without publicity, no one will know that a book...

tiktok

YouTube Videos Post-TikTok?

Until recently, TikTok had been the bright social media star but recent talk about banning the platform in the U.S. has dimmed it.  Google bought YouTube in 2006, it has grown to become especially...