Editorial

The Necessity of Sports PR So Athletes Can Soar

The Necessity of Sports PR So Athletes Can Soar

The career of a professional athlete may not last long on their field of play, but even after retirement, they can still continue to use their brand that was built while playing. That’s what endorsements and branding deals  can do for a retired pro athlete. But making substantial deals isn’t just about how well an […]

Coffee prices set to rise

Coffee prices set to rise

If you get your coffee at the store rather than through the drive-thru, the price of a cup may have just gone up. Smucker, the company which owns popular brands such as Folgers, Café Bustelo and owns the rights to sell Dunkin’ Donuts branded coffee in grocery stores recently announced plans to raise prices across […]

Breaking Records and Marketing Sports

Breaking Records and Marketing Sports

Everybody loves a hero’s journey and, in effect, that’s what breaking records in sports represents, no matter what the record is. It might be attendance records for home games during a season; it might be what the Warriors recently experienced with them winning 25 road games over two seasons before losing hitting their fifth loss […]

What’s the future of gun sales in Trump’s America?

What’s the future of gun sales in Trump’s America

Conventional wisdom says with a gun-friendly President in office, gun enthusiasts will breathe easier and enjoy their hobby more. This should lead to increased gun sales in a, literally, trigger-happy environment. Others say the opposite is true. The perceived threat of President Obama sent gun sales soaring, and now the industry will have to figure […]

What Airlines can Teach About Crisis Communications

Southwest Airlines - everything-pr

Linda Rutherford, VP and chief communications officer at Southwest Airlines, recently shared some tips for crisis communications and making a plan in advance. These ideas apply to all businesses and are pretty basic concepts. If you don’t already have a plan, start one, and if you do, continue to update and upgrade it with the […]

The PR of Disability in State and National Parks

The PR of Disability in State and National Parks

Who doesn’t love a good trip to a park? The national and state parks across the U.S. and Canada have all kinds of experiences available. Parks like Yosemite, Grand Canyon National Park, Yellowstone, and so many more offer visitors a chance to connect with nature. Enjoying these places isn’t only for the young and fit […]

Immigrants PR fight to Trump’s doorstep

Immigrants PR fight to Trump’s doorstep

Immigration reform has been a hot-button issue in American politics for more than 30 years. There are always the extreme sides – one wants a totally closed border, and the other wants open borders and a come as you are policy. Then there are the tens of millions in the middle, wondering if anyone will […]

Women and PR – A Perfect Combination

Women in PR

In 2014, women made up 63% of the specialists in PR from what the Bureau of Labor Statistics reported. 59% of PR management professionals are women, and those statistics may be low according to other reporting agencies, which say that the overall percentage of women in PR jobs could be as high as 85%. Add […]

Net-connected devices have this to deal with

Net-connected devices have this to deal with

The internet is a wonderful invention. A way to connect pretty much everyone with most of the information that exists. Want to know the latest on Brexit or climate change or international oil markets? Find it online. Want to know why this war or that famine started and what life was like then? Find it […]

New Label challenges long-held allergy warnings

New Label challenges long-held allergy warnings

You’ve seen the labels all over the snack aisle: “may contain traces of tree nuts” or “made in the same factory as peanuts” … warnings meant to convey caution to those who may have peanut allergies or other health issues that can be exacerbated by nuts. Now, reports are surfacing that claim this good faith […]