Editorial

Fox Winning The Trump Sweepstakes

Fox Winning The Trump sweepstakes

Like him or not, Donald Trump is brilliantly utilizing media and Public Relations in trying to pave his path to the White House. Spending much less than even some of the also-rans, Trump is nearly even with Clinton in the polls and on the tip of just about everyone’s tongue. He’s been so masterful in […]

The Power of PR for Budding Professionals

USM logo

The University of Southern Mississippi published a press release this week praising a student for landing an internship at Weber Shandwick. As the second largest PR firm in the world, Weber Shandwick provides graduate student D’Anthony Jackson, with the opportunity of a lifetime. Though the college fully credits D’Anthony for seeking out the opportunity, it […]

Chris Burch: Entrepreneurial And Marketing Legend

chris burch

Chris Burch is one of those rare breed people you hear stories about, starting his $1 billion-plus empire in his early college years when he and his brother would buy $10 girl’s preppy sweaters and then sell them door-to-door at Ithaca College for $15 each. His daytime job now is CEO and founder of Burch […]

Recession Tracker Puts JP Morgan in the News

The headquarters of JP Morgan Chase in NY REUTERS/Mike Segar/Files

As one of the largest banks in the United States, JP Morgan, enjoys its fair share of the limelight. Yet, many believe a desire for more publicity must be the company’s reason behind its recession tracker. The company’s economists recently announced the tracker shows a 36 percent chance of America entering yet another economic recession. […]

Flying Private Can Help Business

view of horizon from airplane

Contrary to popular opinion, flying private can provide many advantages for a business, besides the obvious prestige. There are those who tell us that taking a private plane can be a great decision for their business. Flying Private Saves Time Time is money in business, especially when you’re compensating an executive, or you’re the executive […]

Jason Binn: The Business Acumen And King Of Relationships

jason binn

Jason Binn, the founder of several luxury magazines, is widely regarded as a publishing guru and is truly the king of high level relationships.  He’s smart, well networked and an entrepreneurial genius. Naturally, Binn is the recipient of various awards, including Ernst & Young’s Entrepreneur of the Year. Reports show his publications earned millions in […]

Donor Recognition or Naming Rights in National Parks?

national park naming rights

There’s been some controversy over the years about corporate branding in the parks, and though many think it doesn’t happen, it does to some small extent already. In one case, NPS Director Jon Jarvis waived agency policies in April 2015 to sign with Anheuser-Busch on a multi-million dollar deal giving Budweiser previously unparalleled branding opportunities […]

The Modern History of PR

history public relations

Many decades ago a gentleman by the name of Edward Bernays became familiar with the tactics used by the Nazi Party in Germany convincing their youth and others that they were the superior race. They accomplished that with “propaganda” messages and other methods. Bernays, the nephew of Sigmund Freud, brought that information with him to […]

Aussie government apologizes for smearing charity

australian government public relations

The Australian government is offering its most sincere “sorry, mate” to Save the Children Australia for a completely erroneous report that claimed the charity was “inciting asylum seekers to self-harm.” The government offered to settle with an undisclosed cash payment for damages incurred to the charity. There have been a series of terrible events surrounding […]