Editorial

McDonald’s hoping tech brings back customers

McDonald’s hoping tech brings back customers

The fast food business is changing. Expectations are shifting, and consumers are demanding more quality in less time. Those who think that’s impossible are not likely to survive in the modern fast food marketplace. McDonald’s CEO Steve Easterbrook is committed to the idea that his brand will not only survive these changes but emerge as […]

For VW, the harshest cuts still coming

For VW, the harshest cuts still coming

It’s getting harder and harder to remember a time when Volkswagen was riding high as the top automaker in the world. Wasn’t that long ago, but it feels like a different world. After a massive international emissions scandal, VW has faced huge costs, lost revenue, and a plummeting brand as customers flock to the competition. The […]

3 Reasons to Embrace Employee Advocacy Now

employee advocacy

I travel a lot and wherever I go, I meet marketers who are looking for new and better ways to reach their audience. One of the things that strikes me is how often these smart people are missing a major selling opportunity right under their noses: employee advocacy. Being the sophisticated marketers that my contacts […]

Can Glenn Beck reinvent himself as the voice of reason?

Can Glenn Beck reinvent himself as the voice of reason?

Popular media personalities have been all over the map about the recent election. But one who has remained staunchly aligned with his rhetoric throughout is media mogul and perennial outsider Glenn Beck. Owner of The Blaze radio and Internet media brands, Beck has been the face of GOP discontent with Trump almost since the beginning.

Haute Living: Reaching Luxury And Winning In Media

Haute Living Logo - PR News

Haute Living is a media company that is all about luxury and the top entrepreneurs and other movers and shakers in the world. They put out a bi-monthly magazine in New York, San Francisco, Miami, and Los Angeles – and their online property is international and covers mainly the four cities listed above plus Dallas, […]

Why Large Corporations Are Centralizing PR Efforts

why-large-corporations-are-centralizing-pr-efforts

Many multinational corporations that provide products and services easily identified by citizens around the world have begun to centralize their PR efforts. Each corporation or conglomerate is finding their own path to doing that, but clearly, they believe the move will be more effective – both financially and from a sales, marketing, and public relations […]

Happenings at Burson-Marsteller, WPP PR, Ketchum, and PR in Moscow

Burson-Marsteller

New U.S. Healthcare Division Chair at Burson-Marsteller Henry Engleka joins the DC office of Burson-Marsteller as the new chair of the healthcare division. Engleka brings 20+ years of experience in healthcare communication and extensive work in the healthcare field. He worked most recently as a member of the Marketing Steering Committee and senior consultant at […]