Managers, Do This and Keep Your Best People

Hey manager, do this and keep your best people

All good managers are concerned about employee retention. But you don’t just want to keep your people; you want them to be enthusiastic, optimistic, and engaged every day when they come to work. How can you create that kind of environment? Work on developing these traits in yourself as a manager.

Unlock These Key Traits in Younger Leaders

Unlock these key traits in your younger leaders

Thanks to the expansive Millennial generation, there’s a strong youth movement that will come to define American business in the coming years. There’s a lot that’s been written about Millennials and all the supposed “traits” these people share. Here’s a hint: the thing they share most is “age” … from there, it’s about the person, […]

Checklist For Successful Business Partnerships

Checklist For Successful Business Partnerships

Sometimes, having a business partner is just what the doctor ordered. You can delegate responsibilities to the partner who better enjoys or has more affinity for certain aspects of the business, and everyone is better for it. Business partners can also help take some of the financial strain off, especially if roles are carefully defined […]

Your Word as Your Biggest Marketing Asset

Your word as your biggest marketing asset

It’s unclear if the world of business was ever a “handshake” world. It certainly plays well on classic TV, and it offers fond memories of The Way It Was Then, but, regardless, it’s certainly not that way anymore. But should that mean the only thing defining your reputation is the letter of the law? Not […]

Reanimate Nonprofit Fundraising with PR

Reanimate Nonprofit Fundraising with PR

In 2017 we’ve been living through a lot of turmoil and public crisis, from the Syrian situation, all the refugees, and fervor over undocumented aliens, to the Presidential election from hell (no matter which side you were on, it was an emotionally bloody seemingly never-ending battle). There’s been rioting and protesting in the streets almost […]

What Libraries Can Teach About Low-cost Branding

Using Consumer Reviews and Influencer Marketing to Boost PR

For centuries, libraries were the only place you could go to gather large amounts of information, but the internet age, with Google, Amazon, Wikipedia, and other sites, has changed that. The other thing true of libraries traditionally is they’ve almost always had to operate on a limited budget, at least the public ones. Now, for […]

The Necessity of Sports PR So Athletes Can Soar

The Necessity of Sports PR So Athletes Can Soar

The career of a professional athlete may not last long on their field of play, but even after retirement, they can still continue to use their brand that was built while playing. That’s what endorsements and branding deals  can do for a retired pro athlete. But making substantial deals isn’t just about how well an […]