PR Insights - Everything Public Relations

How to Empower Corporate Communication

Strategies to Empower Corporate Communication

Effective communication is key to a successful business. Whether it’s relaying information up the chain, to your colleagues, between departments, or most importantly, to your client base, the way you present yourself has an effect in how you and your business is perceived. Corporate communication has rapidly evolved in recent times due to the advent […]

Tips to manage underperforming employees

If you’re a manager, you’re going to come across underperforming employees or maybe even teams at some point. There’s going to be that one person who just doesn’t get the job done. It is one of the greatest challenges of being a manager, whereas one of the greatest skills as a manager is being able […]

3 Ways to Become a Better Leader

3 Easy Ways to Become a Better Leader

Many people have their own ideal vision of the perfect leader. The chances are, these idealizations come from the leaders that influenced those people throughout their lives, whether it’s a great boss or an inspiring teacher. Although our opinion of the ultimate leader might vary, most people will agree on some of the main characteristics […]

Lessons from Facebook on how not to conduct PR

There are many things companies should do during a crisis, but then there are also things you shouldn’t do. This time around, Facebook ticked a few of the boxes in that list.  The New York Times’ investigative report brought to light Facebook’s mishandling of the 2016 Russian influence campaign. The story, accurately titled ‘Delay, Deny […]

4 Business Management Tips to Help You Grow

4 Business Management Tips to Help You Grow

Building a company is difficult, creating a successful company is even harder. Despite the challenges of entrepreneurship, countless ambitious people launch their own ventures every day, using the advent of the internet to help them on their journey. While there’s no one-size-fits-all strategy for achieving success in today’s complex business world, there are steps that […]

Why are there More Women than Men in PR?

Why are there more women than men in PR?

 It’s not news that women dominate in terms of sheer numbers when it comes to PR. According to the Bureau of Labor Statistics, women hold around 59 percent of PR management roles and 63 percent of PR specialist positions. Despite this, females are underrepresented in leadership roles in PR. This begs a question—why is it […]

Five Misconceptions About Public Relations

Five Misconceptions About Public Relations

Public Relations is by no means an exact science. It is impossible to know what the outcome of a PR campaign will be and how people will respond to a campaign. However, there are ways you can be prepared for what to expect and by setting client expectations, it can save both you and your […]

8 Common Traits of Successful Chief Marketing Officers 

9 Common Traits of Successful Chief Marketing Officers 

Being a Chief Marketing Officer is one thing but being a successful Chief Marketing Officer is another thing. Successful and effective CMOs are impressive people who know how to lead their team in the right direction. Are you on the path to becoming CMO in your company? Or do you want to improve yourself as […]

Parq Vancouver’s Lackluster PR Crisis Response

Parq Vancouver’s Lackluster PR Crisis Response

Canadian Rapper Drake made allegations the entertainment and hotel complex Parq Vancouver, claiming he was racially profiled and barred from gambling from the venue. Parq Vancouver’s response to these events has been touted as a case of inadequate PR mechanisms to handle the crisis. Here’s the rundown of the situation. Early morning on November 3, […]

The Need to Prepare a Media Crisis Management Plan

The Need to Prepare a Media Crisis Management Plan

If you face a sudden media crisis, being prepared can be the difference between a make or break situation. As a medical association or non-profit, you may not have the budget to support a large-scale management plan and have ongoing support during a crisis, but that’s just a good reason to have an issues management […]