Profile In Personality: Rhonda Adams

rhonda adams

Rhonda Adams Medina is in charge of business and legal affairs for Sprout at NBCUniversal media. She’s been there since October 2016, and her job title is VP of Business and Legal Affairs. Outside of the office, she provides service and leadership to several philanthropic organizations. She and her family, husband and four children live […]

How To Use Snapchat 101

How To Use Snapchat 101

Snapchat, similar to tons of other social media tools, is an exciting new alternative for businesses to spread the word in the ever-changing market of today. For starters, using it is quick and easy, and it shows that you’re in the loop when it comes to trendy applications. But beyond that, Snapchat is a neat […]

Keeping Quiet About Conduent – Xerox’s Marketing Strategy

Keeping Quiet About Conduent – Xerox’s Marketing Strategy

Xerox spinoff company Conduent touches about two-thirds of American households in some way, but almost no one has ever heard of it. And that’s the plan: keep it anonymous and yet make it the best while doing so. Xerox and Conduent’s chief marketing officer, John Kennedy, has expressed the company’s goal to make Conduent “synonymous […]

McVatican Feeding the Poor

McVatican Feeding the Poor

The Borgo Pio branch of McDonald’s – just a double-arched throw from Vatican City – affectionately referred to as the McVatican, is working with Medicina Solidale, a charitable organization providing free meals and medical care to the homeless. Through their joint efforts, McDonald’s plans to give the homeless thousands of free meals. Lucia Ercoli, head of […]

Big Brands Mixing with Reality Television

Big Brands Mixing with Reality Television

Reality television isn’t just tied to big brands through advertising time, but more in the way Ford Motors was tied to serial television shows in the 70’s. They are part and parcel of the programs. One of the most recent examples was on The New Celebrity Apprentice with Welch’s grape juice. The challenge was to […]

Special Needs PR: When Publicity Is Heartwarming

Special Needs PR: When Publicity Is Heartwarming

Recently the Cherokee County School District won 15 awards presented by the Georgia School Public Relations Association – that’s a record. They even won the top award presented for Best in Class. But they also won, along with many others, a Gold Award for Photography for a photograph titled Let Me Win. The award went […]

Amazon continues hiring blitz

Amazon continues hiring blitz

The American economy is changing. From a manufacturing economy in the 50s, the economy slowly morphed into a (mostly) consumer economy in the 80s and 90s. Still, despite this market shift, American business was still conducted in person, in traditional brick and mortar businesses and American malls, anchored by familiar brands and larger regional names. […]

What Airlines can Teach About Crisis Communications

Southwest Airlines - everything-pr

Linda Rutherford, VP and chief communications officer at Southwest Airlines, recently shared some tips for crisis communications and making a plan in advance. These ideas apply to all businesses and are pretty basic concepts. If you don’t already have a plan, start one, and if you do, continue to update and upgrade it with the […]