Ascentium has beens selected by Precor to work as the company’s agency of record. Ascentium has worked with Precor before in a year long test run. They helped launch the Precor eCommerce experience last year in November. Sales for that campaign hit 100% beyond anticipated sales and cemented the PR firm’s selection as agency of record.
“We selected Ascentium as our Agency of Record because of their comprehensive understanding of our business goals as well as their unique combination of interactive, print and marketing strategy expertise,” says Doug Johns, Director of Global Marketing at Precor. “2010 will see one of our largest releases in the company’s history and we want a company that will help us meet our mission of becoming the most respected brand in fitness equipment.”
Precor offers low impact workout equipment and is planning a major launch for next year. With Ascentium working with them to promote the latest products, the company feels confident that they will see the best results possible.
Ascentium is an integrated marketing company that works with companies to improve their brands. They will be handling online and offline marketing for Precor, plus managing strategic planning for the company. As agency of record, they will also be dealing with retail events.
“This is a very exciting partnership for us,” says Alain Dias, Managing
Partner and Executive Vice President at Ascentium. “Precor has a passion for creating a superior fitness experience–and we have a passion for creating exceptional user experiences across multiple channels. Combined, you create a total experience that associates the Precor brand with excellence and in a way that drives measurable business results.”
UPDATE: Ascentium has changed their company name to Smith.Co