EPR Staff

The Flow landing page
PR News

Flow Adds hakia’s HESS to Walled Market Garden

Flow, an innovative peer to peer e-commerce solution from Canada, has now added semantic search technologies from hakia to power a what appears to be a walled garden social-commerce mobile platform.

Bing's Stefan Weitz
PR News

Interview Exclusive: Bing Search’s Stefan Weitz

When Microsoft CEO Steve Ballmer unveiled Bing back in 2009, some of the world expected artificial intelligence (AI) to spring from their PC monitors, another segment was skeptical, still more reacted with total indifference. Stefan Weitz is ready to bring on the next search engine war.

Muck Rack
Marketing

All That’s News About Media Outreach: Muck Rack Tested

Media outreach, the double edged sword that slices PRs and journalists to shreds at times, any communicator out there can surely use good tools for helping out. While everybody knows about Peter Shankman’s (now Vocus’) HARO ingenuity, but have you heard of Muck Rack?

email logo
PR News

Infographic: Email Marketing Lives On and “How Come?”

We make no bones about telling our readers about products we find well worth the trouble, or even ones to stay away from, for the matter. For a few weeks I have been testing Vocus’ iContact services for an in depth review, and for a number of reasons. Today an infographic from iContact reveals just some of how come you and I should be interested in email marketing systems.

social media icons everything-pr
PR News

Luxury Labels Gain Huge Exposure through Social Media at London Fashion Week

Using various social networks, luxury labels managed to get huge exposure for their collections at famous event London Fashion Week that took place last weekend. Topshop, a retail clothing chain, gained the biggest exposure of all, with two million viewers that got online from more than 100 countries to see its latest collection on Sunday.

Johnson & Johnson Ad
PR News

Johnson & Johnson’s Up and Down Pharma PR News

News that a subsidiary of US drug giant Johnson & Johnson will be forced to pay $181 Million to settle state allegations against the company’s marketing of Risperdal, will be somewhat offset by news of deal with Danish pharmaceutical group Genmab. Johnson & Johnson is set to pen a news deal for the rights to cancer drug Daratumumab reportedly worth $1.1 billion to the Danish brand.

Sixties mind warp via Pinterest
PR News

Three Must See Social Media Shares

There’s no question social media channels carry not only gems, but also some real “thuds” when it comes to value. All those Google employees sharing looped animation on g+, Facebook game requests out the ying and yang, even Pinterest pins nobody needs or wants. Oh, but those are the negatives. What about random stuff that is sometimes funny, but also characteristically insightful. Okay, there is truth in the hilarity of the PR business too.

Neil Armstrong
PR News

God Rest Neil Armstrong: Hero of Man

The news that one of America’s great true heroes has died hits hard, especially for the Baby Boomer generation. Neil Armstrong, the first man to set foot on the moon, died at age 82 yesterday. In a world of make believe superheroes and glam celebrities, the passing of real courage and humility is truly noted.