EPR Staff

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PR News

All-Clad Metalcrafters Picks 5WPR as AOR

American Business Awards PR Agency of the Year, 5WPR, has been named as PR Firm of record for All-Clad Metalcrafters LLC, the undisputed cookware choice of top restaurant chefs and serious home cooks.

Brian Bosworth
PR News

Should the World Cut Brian Bosworth Some Slack?

I will never forget an NFL moment when two highly touted football superheroes met in an explosion of energy at the goal line. La Raiders superman Bo Jackson just ran over “The Boz”, that’s it.

Al Jolson, The Jazz Singer
PR Insights

Biggest Public Relations Goofs

August proved to be a banner month where PR gaffs and goofs are concerned. Here’s a brief rundown of the biggest and least bright communicative

You're out'a here! - Courtesy arbyreed
Entertainment PR

Board Game PR: Down With Ironing, Long Live the Monopoly Cat?

Hasbro has gone and done it, the legendary game makers have done away with pressed shirts and stiff collars altogether. Now when the family breaks out the Monopoly Game in sheer boredom, a new token will be there for the gang to fight over. The riveting new Monopoly Cat token replaces the venerable (maybe worn out) iron play piece.

Courtesy Tesla Motors
PR News

Tesla Now More Popular Than Porsche in Cali

California has always led the way where innovation or adopting anything is concerned. Just as fashion works its way East from the Pacific, so too the adaptation of new means of transport like electric care migrates West to East. This news that Tesla has actually outsold luxury brands Porsche, Volvo, Lincoln, Land Rover and Jaguar, is probably surprising only for people East of the Rockies. The California New Car Dealers Association reports vehicle registrations in the first half of this year showing 4,714 new Teslas registered. While other luxury brands lag far behind, the world’s most advanced luxury alternative energy vehicles are selling like those proverbial hotcakes.

Fusion Prague
PR News

Marriott, Moxy Hotels, BSUR and Deep, Deep, Deep Customer Understanding

A new hotel brand announced earlier this year, Moxy Hotels has selected BSUR Amsterdam as their branding agency. The joint venture with Swedish furniture giant IKEA Group promises some 150 + 3-star boutique hotels to target Millennial Generation travelers across Europe in the coming years. But is Marriott really up for engaging Generation Y?

From the Text100 Digital Index Energy
Crisis PR

Who Is Influencing #Energiewende and Germany’s Energy Debate?

One of the world’s leading communications companies, Text100, completed a Digital Index Energy influencer study in June. The data “showed” the key influencers shaping the German energy sector including people in; politics, science, industry, and the nongovernmental sector, etc. The press release here, makes some interesting assertions, particularly where the use of social media is concerned with regard to Germany’s energy debate.