Nothing is quite as frightening as the unknown. But, when the unknown surrounds an already unknown quantity – internet technology – both companies and customers can end up with a lot of unanswered questions. And, when it comes to consumer behavior, unanswered questions are almost always bad for public relations.
It may go down as one of the most brilliant business moves of the early 21st century, or it might end up being one of those “seemed like a good idea at the time” moments. Whatever the future holds for Uber, the service, right now they have a major PR crisis on their hands.
As more and more companies reap the benefits of Big Data, it will continue to become increasingly vital for businesses to look for the competitive advantages Big Data can offer them. And, while that’s a smart business strategy, one step in that process must be to consider how to prepare your business to deal with the challenges Big Data can present.
With over 240 million active users, LinkedIn is by far the most valuable business-centric social network ever dreamed of. Every evangelist of social media knows too, this game of visibility and viability we play daily online, it’s all about influence really. Given this transparent fact, the only thing as powerful as being influential, is knowing someone who is. To this end I present a list (not exhaustive) of 10 LinkedIn influentials you’d do well to follow (if not flat out emulate).
Facebook campaigning and outreach is no new topic, but a charitable organization called Classroom of Hope has just reinvented FB fund-raising. With a goal of impacting poverty on a massive scale, Classroom of Hope launched a Facebook app all non-profits should emulate.
Videos capture attention more than words…Prognosticators have long said video is the future of the Internet. Not only social media, but of all communication online. The place for video on the internet, and in the PR game, will continue to move toward the center of most impactful public relations campaigns . It is exciting, and highly alluring.
It’s interesting to take note, that with nearly unanimous vote by the U.S. Senate 8(90-8) to confirm former Time magazine managing editor Richard Stengel as Under Secretary of State for Public Diplomacy and Public Affairs, which direction American foreign propaganda may be headed.
Vocus, a leading provider of cloud based marketing and PR solutions, announced today the latest in a series of informative webinars. This latest educational seminar, “Twitter: It’s Not Just About Cheese Sandwiches,” will feature socal media guru Mark Shaw on Feb. 18, 2014 at 3 p.m. GMT.
Business people and starting entrepreneurs should really think carefully prior to investing money in furnishing their businesses. It might look like an easy task, but selecting the right items for your office space is a lot more challenging than you think. With so many options available in the marketplace, you need to assess your goals first and then decide what type of office furniture your business needs.
Fascinating speaker on entrepreneur success recently at Columbia Business School, a self-made billionaire named Henry Swieca, who according to Forbes Magazine is worth$1.2 billion dollars.
