Everything Public Relations News Insights Author Richard D. Pace

Sometimes finding the PR Goof of the Day is time consuming, looking all over the Web for the goofiest comment, campaign, blooper or idiocy. But then, sometimes the biggest goofs just pop right up in one’s mailbox. A friend sent this one to us that for lack of a better term, is un-understandable, or should I say, dis-understandable? Well, just put it this way, I cannot understand the first two paragraphs. Evidently the PR firm of JKS releases their press via Punjab for the English market, and via The Boston Globe for the Kashmir public, or someone had one too... Read More >

This PR blunder comes from a PR agency in Leeds, Yorkshire, England. According to the Yorkshire Post, Weber Shandwick, a local PR firm, was hired by a paint manufacturer Tor Coatings to be their PR. Evidently the paint company did not need a PR firm that could write a press release, let alone provide a title for it, as the released title appeared like this: "PR Agency gains new paint contract" Evidently, Paul Bowers, director of this Weber Shandwick office, was so pleased he went on to toot the company's horn further by speaking of landing other key clients in... Read More >

The CLIO Awards will be celebrating its monumental 50th Anniversary in Las Vegas. CLIO will award the most remarkable accomplishments in advertising. This year CLIO has added a new competition category: Strategic Communications/ Public Relations. Executive jury chair will be Edelman’s president and CEO Richard Edelman. "In keeping with Clio's 50-year tradition of recognizing the highest levels of creative communication, we are pleased to announce the new category that will acknowledge those in the industry who understand the power of public relations and communications in this highly competitive arena," said Wayne Youkhana, director of the CLIO Awards. "We are also... Read More >

Birmingham based PR agency Trimedia won the Agency of the Year award at European Execellence Awards 2008, in Budapest. Trimedia triumphed over names like Edelman, Weber Shandwick and others. The best campaign of the year award went to Aldi Stores UK: ALdi’s Amazing Hope in a Jar with Kavanagh Communications. Trimedia’s campaigns were nominated in other three categories including health (GlaxoSmithKline: Snorers Sleep In); entertainment and culture (Solvalla: Framtidens Mötesplats - The Venue Of the Future); ecology and environment (WRAP: Love Food Hate Waste and Coca-Cola GB: Coke Can Creations) ; government agencies and parties (The Austrian Federal Ministry for... Read More >

Public relations is one of the most important functions of any business obviously. I know, some businessmen might initially have a reaction of; “Who can afford those guys?” especially if they operate a small business. However, public relations is about just this, relating to the public. It is what businesses do whether for themselves (in house), or in retaining experts to do it for them. Reaching the public is not something that an entrepreneur can opt out of, so the key to PR is in the proper valuation of firms and their compatibility with a client. This profession and the... Read More >

North American public relations agency Environics Communications has launched a new practice. Sustainability and Clean Energy practice will be led by Frank Walter. The practice will provide public relations counsel to environment aware customers who market alternative sources of clean energy for consumers and industry. Clients list includes CSA International, Electric Drive Transportation Association, Chevrolet Volt electric car, Xerox and many others. The agency has worked intensively with companies and nonprofits on recycling and packaging programs; foresting and wildlife preservation; wind energy, alternative energy sources; sustainable energy planning; and clean technology programs. Last but not least, Environics was the first... Read More >