EPR Staff

Myonlinetoolbox
Marketing

MyOnlineToolbox – What It Could Become

Are you familiar with that half melancholic, half regretful feeling one sometimes has when looking back at a project or relationship that did not go very well and thinks of what could have been if only a few little aspects would have turned out differently? Change few to a lot and you will get my feeling after testing MyOnlineToolbox for a couple of days.

google
PR News

First Topeka, Then Granite State of Mind, The World Goes Google

Chris Wisecarvers home state of New Hampshire gets a boost from his YouTube video going viral. First we say Topeka and Google in the social media branding exchange, now states are getting in on the act of visibility, but not from their experts, from would be rappers gone digital.

topeka kansas
PR News

The Topeka Google Logo and Brand Strength

For April Fools Google changes its name to Topeka. The interesting thing is how Topeka changes the city’s name to Google. The city website is now called “The City of Google”, so millions may think Google bought Topeka perhaps? Google’s brand is so strong the sky is the limit as far as their applying it.

Waggener Edstrom Wolrdwide PR
PR News

Bing and Waggener Edstrom’s Long Road Ahead

You can plug a billion dollars into a PR machine, but you still cannot sell ice cubes to Eskimos. Waggener Edstrom has tried to sell Microsoft’s Bing search engine with everything from hot fashion models to the man on the street, still the prodigal search entity languishes at third banana on the search treadmill. What will WE try next?

Google Bird
Marketing

Google Versus Facebook, Traffic and Where To Shove It

Facebook supposedly surpassed even Google recently in traffic, or so the reports say. Certainly Facebook has a rapidly growing user base, but if the company is making money they sure are hiding it well. What good is traffic if it won’t pay the light bill. Facebook uses 5 times as much bandwidth as Google or YouTube, and no one knows how much they win or lose daily. Can speculation and hype continue to keep an online startup in business?

PR Crisis Pringles
Consumer PR

Crisis PR: Another Recall, This Time Killer Pringles

Toyota, GM, Nissan, and now Pringles potato chips, what’s next? This year has been the year for recalling products for safety reasons. Today Pringles announced the recall of batches of potato chips due to possible Salmonella poisoning. The FDA got a tip which led them to a company supplying Pringles.

Silicon Valley Social Media
PR News

Deconstructing Silicon Valley Social Media Dogma

So much PR and marketing dogma these days is about the keys to success. But just how many experts do we need to tell us good products and effective communications lead to success? This article is about deconstruction of Silicon Valley and worldwide salesmanship in favor of creating true methods for digital success.

Cebit 2010
PR News

CeBIT Weekend Recap and Connecting Worlds

CeBIT 2010 in Hannover wraps up this week after presenting some of the finest technology hardware, applications, software and innovations in the world to a captivated audience of business, political and technology leaders. Some of the finest companies and minds in the IT and technical world were on hand for the world’s most prominent IT event.

Nissan logo
PR News

Nissan Makes Bid for Biggest Auto Industry PR Goof

Nissan, Japan’s third largest auto maker, became the next in line of world auto makers to announce a major recall today. The news comes on the heels of GM and Toyota announcing recalls with safety implications, prompting many to ask questions about quality control and safety.

Crisis PR

Crisis PR: Swami Nithyananda – India’s Leading Spiritual Guru May Be Promoting Sexual Healing

One of the world’s most trusted spiritual gurus, Swami Nithyananda, supposedly caught on video in sex scandal. One of India’s most revered spiritual leaders is implicated by a video released by Indian Sun TV which shows someone who looks like the guru in bed with a lady many think is a famous Tamil actress. The reports have not been denied or confirmed at this point, but Everything PR News has the original broadcast.