• Wed, 29 January 2025
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EPR Staff

Microsoft Cloud
PR News

Microsoft Is the Most Engaging Global Property, comScore Reports

comScore, Inc. found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property, followed by Google Sites and Yahoo! Sites. Facebook.com, which continues to see significant growth on a worldwide basis, was the fourth most engaging destination with visitors spending 1.4 billion hours on the site in September, up 193 percent from the previous year.

11/06/2009
Free Marketing
PR News

Why FREE Marketing Still Works

Free!
This word has long been one of the key attention-getters for PR agencies and marketers. The key question is: does “free” still work as a marketing or PR strategy?

11/06/2009
Impress Labs PR
PR News

Impress Labs Public Relations to Run PR Campaign for Sigma

Sigma Life Science has selected Impress Public Relations to handle their public and media relations as the company grows and expands. The PR firm will be working to help Sigma improve their business and take advantage of the global market.

11/04/2009
Darling Agency everything-pr
Agency of Record

Darling Agency to Work With Best Cheese

Darling Agency has been chosen by Best Cheese to serve as their advertising agency of record. The firm will be working with a one million dollar budget and incorporating social media and online advertising into the campaign.

11/03/2009
Small Business PR
Marketing

Business Travel and Other Dinosaurs

Business travel has been a mainstay of the industry for some time. However, the new trend is away from frivolous and inefficient business. This segment of the travel industry may never rebound to the position it once held, and perhaps it never should. Emerging technologies, combined with corporate business’ new found logic around expenditures reveals interesting potential, as well as a necessary shift.

11/02/2009
Public Relations
PR Insights

Future of PR: PR May Be Headed To Oz

Traditional PR, or more precisely, the crisis management arm of it, has a rude awakening coming. The business in need of such damage control efforts are not far behind either. With an ever constricting economy, and ever growing needs of the world’s people, no one can long afford the hype and misdirection for long. The 21st Century, if anything, will likely be about accountability and no buck passing in the end.

10/31/2009
Rob Walton Walmart
Corporate PR

Rob Walton: Will Be Buried in Walmart Casket When He Dies

Just when you thought the economy was at zero growth, Walmart expands their market to the dead. News today reveals that the company will now offer caskets, urns, and even funeral jewelry to their valued customers.

10/29/2009
General Mills Public Relations
PR News

General Mills PR: Children are Easy Targets for Heavy Public Relations

“While cereal can be a healthy and convenient breakfast for children, this study shows that cereal companies are targeting children with their least healthy products. Clearly there’s a lot of room for improvement.” – Jim Marks, MD, MPH, senior vice president and director of the Health Group, Robert Wood Johnson Foundation.

10/29/2009
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