Crown Imports has just chosen Horizon Media to serve as their media agency of record and the company begins this month. Horizon Media will be handling all the buying and brand recognition for their client.
Saatchi & Saatchi has been chosen after a lengthy process to work as the agency of record for Mead Johnson. The agency will be promoting Mead Johnson’s Enfamil brand.
Tweetsgiving this year promises to be even more successful than last year’s effort. This, and other fund raising efforts reveal the value of Twitter and social media, perhaps as well as any other type of outreach. Besides being a major PR boost for Twitter, the best part is that those truly in need benefit so much.
Strange pictures of Demi Moore emerge every now and again, making the actress a social media hit for a day. Today, a “Photoshop controversy” chops off a hulk of flash from her left hip. PR stunt or honest mistake?
HL Group has been hired by Expedia.com, the popular travel website. The PR agency will be handling all public relations campaigns for their client.
The Asheville Convention & Visitors Bureau has brought Nurun on board as their interactive agency of record. The agency will be handling online publicity.
Some of the best and most successful marketing firms in the world fail miserably in communicating with technical or scientific entities. This is not because marketers do not know their job, but because they have perhaps forgotten some key principles of good communications. Technical people deal in an empirical world where normative and philosophical language has not place.
Sharon Stone’s appearance at Elton John’s Aids Benefit, after her topless cover for Paris Match, has people wondering. Is there some lack of direction for the 51 year old actress? Apparently so, as she seems to be going from one extreme to another. Firing her mother as her agent may not have been the best thing at this crucial time in her career.
The Museum of Science and Industry has just hired Hoffman York to serve as their new advertising agency of record. The PR company will be handling the design and execution of all public relations campaigns.
Belle de Jour has been unveiled amid support from Bristol University, where she works. What are the implications of having the Web’s most famous call girl working in their research department? Dr. Brooke Magnanti still maintains the blog, as well as a Twitter account which promotes it.
