A new hotel brand announced earlier this year, Moxy Hotels has selected BSUR Amsterdam as their branding agency. The joint venture with Swedish furniture giant IKEA Group promises some 150 + 3-star boutique hotels to target Millennial Generation travelers across Europe in the coming years. But is Marriott really up for engaging Generation Y?
One of the world’s leading communications companies, Text100, completed a Digital Index Energy influencer study in June. The data “showed” the key influencers shaping the German energy sector including people in; politics, science, industry, and the nongovernmental sector, etc. The press release here, makes some interesting assertions, particularly where the use of social media is concerned with regard to Germany’s energy debate.
Dodge Communications has just been named on the Inc. 5000 annual rankings of the fastest-growing private companies in America.
I just got off Skype with a friend and client whose company absolutely defies any suggestion Twitter is a viable marketing tool. You read that correctly @briansolis. Believe it or not, there are millions or companies out there that would refuse and refute ANY channel preferred by clients, if a decision maker in the crew is adamantly enough against the channel.
Leading PR firm Ruder Finn has been tagged by Rosetta Stone to support their PR effort in Europe. According to news from PR Week UK, RF is to target influencers in the corporate, education, and public sector to expand the educational platform’s brand. Considering the convergence of digital business strategies in Europe these days, leading language solutions in collaboration with leading PR communications, would seem to make perfect sense.
Instead of just relying on emails with daily deals, Groupon now needs additional channels to reach out to consumers. The Groupon Partner Network will deliver the most relevant Groupon deals across partner websites and apps.
Captain John Goss is on the one hand a past hero of the International Federation of Airline Pilots’ Associations (IFALPA). On the other the now jobless Captain Gross is for Ryanair an insubordinate liar who seems dead set on defaming the Ireland based budget airline.
Just as Ireland budget airline Ryanair emerges as a true leader in the European flight industry, news pilots and employees question the carrier’s methods breaks bad for Michael O’Leary’s super successful venture. According to a survey of more than 1000 captains and first officers who work for the airline, 9 in 10 want to see in safety impact inquiry conducted on Ryanair.
Matt Damon has been one of the most vocal advocates of America’s public schools. But what’s good for your kids and mine, is apparently not good enough for Matt’s four daughters. Damon’s announcement he’s sending his kids to private school is the subject of a PR Goofy Award today.
A Russian startup, LikeHack.com, has launched a new app which allows for personal content curating, filtering feeds, and to acts as a personal search engine of sorts. According to the developers, LifeHack will save social types in excess of an hour every day.
