Groupon Launches Affiliate Marketing Platform
In an effort to remain relevant for its B2B customers, Groupon has just launched the Groupon Partner Network, their own local e-commerce affiliate marketing platform that would supposedly help online publishers better monetize their online presence through the promotion of Groupon deals. In other words, instead of just relying on emails featuring daily deals, Groupon now needs additional channels to reach out to consumers. The model that once made Groupon a media darling lost its B2C appeal. Who reads emails, anyway?
Affiliates will benefit of an introductory offer, that runs until Sept. 30, 2013, giving them commission levels from 10 to 12 percent for Groupon Local, 6 to 8 percent for Groupon Getaways and 5 to 8 percent for Groupon Goods.
Groupon Partner Network is available in 30 countries and offers partners:
- Real-time Reports – run 24/7 reports on daily sales volume, impressions, click-through rates from anywhere in the world with an Internet connection and export them into Excel spreadsheets
- Link Creation Wizard – multiple tools for creating high-converting links to Groupon, including browser bookmarklets, as well as smart widgets based on category, geolocation and retargeting
- Open APIs – instant access to thousands of deals from the Groupon marketplace, as well as orders and commissions
The new affiliate marketing platform by Groupon is available to all interested partners, but already counts on Ebates, Upromise by Sallie Mae, Dealnews, Fat Wallet, ShopAtHome.com and Slickdeals.net as affiliates.
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The Groupon Partner Network will deliver the most relevant Groupon deals across partner websites and apps. This is the latest turnaround effort implemented in the hope that the once-struggling Internet discounts business will regain its former glory. Earlier this month, its shares soared 28% after the company announced a $300 million share repurchase program, named a new CEO, Eric Lefkofsky; and announced a better-than-expected 7% jump in second-quarter revenue. Today, however, despite this positive business move, the situation doesn’t look encouraging:
Brunswick Group is Groupon’s corporate communications and financial PR firm of record.