Everything PR News has engaged in discussion with a number of key decision makers over the last year. PR gurus, creatives, journalists and editors, but not so many marketing experts. We found just such a guru in Brian Fitzgerald.
Knowing how to present your idea, your business, and particularly your startup, even before you are ready for customers. For believers in symbolic excellence and “Hollywood” presentation, we offer up 5 new startups that tease the anticipation spot.
Ben & Jerry’s has decided to really engage customers via social media. The world’s richest ice cream, from a legendary brand, may just end up on your office doorstep. As a social media event, the cheeky ice cream duo have come up with a promo to end all promos for their new Greek Frozen Yogurt.
Ace Metrix™, a TV and ad analytics leader, has announced a unique Olympic ad effectiveness program. Agencies and brands can subscribe to the new program for viewing Olympic themed ads across many industry niches.
Washington has offered online voter registration since 2008 and is one of only thirteen states, which allow digital registrants.
Tout’d, “Digital Word-of-Mouth”, so to say, is a social media platform and referral engine for friends to experience and share their reccomendations. The startup has now announced a $1.4 million seed funding round that will hopefully enable the platform to shift into high gear. The company’s stated dogma now seems more possible than ever to achieve.
Meredith Xcelerated Marketing (MXM), a Meredith Corporation global, digital and customer relationship marketing agency, announced last week their having won a total 11 Magnum Opus Awards. The recent awards, for their work on behalf of clients; Kraft, Volkswagen, State Farm, Wells Fargo and Publix, came at the 9th Annual Magnum Opus Awards ceremonies.
HootSuite announced the addition of Instagram, SlideShare and other popular social apps to its platform. The company will partner with HubSpot on July 12/2012, to host the world’s largest webinar on the likely topic of inbound marketing and social media.
La Universidad Católica San Antonio, otherwise known as simply UCAM, is one of Europe’s most prestigious universities. Everything PR News recently had the distinct pleasure of talking with the school’s head of international communications, Dr. José Luis Mendoza. In a candid interview, the son of now famous UCAM founder José Luis Mendoza Pérez, talks about UCAM’s recent outreach, responsibility, and his an interesting ideal with regard to the current economic crisis.
BBC’s Nick Robinson calls it a “A Whitehall whodunit”, and the rest of the world is split between wanting to string up bank executives and wondering if a crime existed at all where Barclays’ worst ever PR nightmare unfolds. News today speaks of the bank’s brand, and Omnicom-owned PR consultancy Portland – the mouthpieces supposedly selected to iron out the banks path going forward. If BP oil and other Brit nightmares shed any guiding light here, somebody had better go full transparent.
