
Nikon: Companies Doing Cool Stuff With Marketing
Nikon is a name synonymous with excellence in photography. As a brand, anyone in the industry would be hard pressed to name a more resilient and lasting name to associate with imagery. That said, being top dog is also about rolling out more and more cool stuff. Nikon USA’s coolest big sponsoring event (so far) being SXSW, down there in Austin, Texas in March. Check it.