Darling Agency has been chosen by Best Cheese to serve as their advertising agency of record. The firm will be working with a one million dollar budget and incorporating social media and online advertising into the campaign.
Business travel has been a mainstay of the industry for some time. However, the new trend is away from frivolous and inefficient business. This segment of the travel industry may never rebound to the position it once held, and perhaps it never should. Emerging technologies, combined with corporate business’ new found logic around expenditures reveals interesting potential, as well as a necessary shift.
Traditional PR, or more precisely, the crisis management arm of it, has a rude awakening coming. The business in need of such damage control efforts are not far behind either. With an ever constricting economy, and ever growing needs of the world’s people, no one can long afford the hype and misdirection for long. The 21st Century, if anything, will likely be about accountability and no buck passing in the end.
Can Twitter Lists help PR and marketing professionals organize their networking? Or, is Twitter Lists yet another overly complex social networking tool that will drain their time and lower their productivity?
Halloween is almost here! We can expect to see plenty of “scary” Halloween costumes and decorations. What we don’t expect, however, is scary marketing tactics.
Just when you thought the economy was at zero growth, Walmart expands their market to the dead. News today reveals that the company will now offer caskets, urns, and even funeral jewelry to their valued customers.
“While cereal can be a healthy and convenient breakfast for children, this study shows that cereal companies are targeting children with their least healthy products. Clearly there’s a lot of room for improvement.” – Jim Marks, MD, MPH, senior vice president and director of the Health Group, Robert Wood Johnson Foundation.
Just when we thought we’d seen everything that could become pink do so, here are a number of bizarre products that have become icons for breast cancer awareness.
Sahara Media has selected Edelman as their agency of record. The communications company will be handling financial communications. They will also take on many other aspects of helping Sahara expand.
Reuters news today suggests on the one hand consumer confidence up, while other reports from the same agency reveal world consumer concern still on the increase. If the most respected news agencies, and even Nielsen do know know that is going on, how can the public? The conflicting reports from Reuters and Nielsen may even suggest some numbers suggleing on an International scale. At the very least, inconsistent reporting is not what people need in these troubled times.
