EPR Staff

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PR News

Another Toyota Recall Shakes Confidence in the Brand

Toyota announced today a voluntary recall involving approximately 245,000 2006 through 2007 Lexus GS300/350, 2006 through early 2009 Lexus IS250, and 2006 through early 2008 Lexus IS350 vehicles sold in the U.S.

Quora Everything-pr
Social Media

New Trend: Q&A Websites Hype Like Quora

Are new wiki-like question-and-answers sites the next big thing on the Internet? Personally, I doubt their success, and here are some arguments.

Video Ads
Marketing

Video Ads Audience on the Rise

More than 84.6 percent of the U.S. Internet audience viewed online video, and video ads accounted for 16.4 percent of all videos viewed.

Walmart Marketing
PR News

Walmart Marketing Strategy with the Right Focus

Walmart will announce a five-year plan on Thursday to make thousands of its packaged foods lower in unhealthy salts, fats and sugars, and to drop prices on fruits and vegetables.

Apple Steve Jobs
Consumer PR

Apple Has More than Jobs

It’s premature to speak of a “world without Steve Jobs” – although Apple’s CEO takes an indefinite leave of absence, he is still around.

Swiss bank UBS
PR Insights

Swiss Bank UBS Changes Dress Code. Again.

After being mocked for their new 44 pages dress code, Swiss bank UBS AG is revising it to a more modest booklet. The new guide will focus on just a few mandatory elements, like wearing the bank’s official colors of, black, white and red.

facebook public relations
PR News

Facebook Poised to Overtake Google

Would you be surprised if the headlines tomorrow read; “Facebook Supplants Google as the World’s Most Popular Search Engine?” Some people would obviously, but the idea is not really all that far fetched. Some 600 million people use Facebook to do everything but wash the dishes in the kitchen sink. Using it for search is a growing value that takes away from Google’s strength every time a user clicks search on Facebook.

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