When it comes to communication of all kinds, it’s paramount to know and use the names of the persons you are addressing. In person, over email, on the phone, using their name is a rule that PR professionals, customer care reps and everyone in the business world that gets into conversations with parters, customers and audiences in general live by.
Elizabeth Hurley chose Twitter to let her fans know her marriage was over and that she had separated from her husband. That’s right, the British actress and model broke the news of her separation from businessman Arun Nayar in less than 140 characters on the popular social network.
All business owners know that if a customer has a good experience with a company and its products, it will carry over onto other products
The Minneapolis-based Olson PR agency continues their expansion through acquisition strategy with the addition of public relations shop Dig Communications after buying loyalty-marketing agency Denali in June. The deal signed in the summer of 2010 boosted the agency to become one of the Twin Cities’ largest full-service agencies and one of the country’s top 10 largest independents, and they are looking for new companies to acquire.
Jay Alves, Colorado Rockies’ vice president of communications/public relations, has won the 2010 Robert O. Fishel Award for Public Relations Excellence. The Fishel Award, named after the longtime baseball executive, acknowledges a non-uniformed representative of Major League Baseball for their ethics, character, dedication, service, professionalism and humanitarianism.
Helping revive Bushkill Park could be a great project for a local PR company to show what community engagement truly means.
When it comes to holiday advertising budgets, while print is still the big winner, social and online channels are growing stronger this season, say research results from BDO USA. Nearly 27% of retailers said they would spend most of their budget for the holiday season online, including on social network marketing.
By implementing a strong SERM strategy, companies can greatly increase their chances of customers discovering favorable listings, as well as squelch the negative press that might be hurting business.
Before opting for this career path, think carefully: do you have what it takes? Are you a good communicator, do you understand the media, do you like working with people, and most importantly, can you listen?
There is a price to pay to have the media run investigations, seek the truth and speak freely and England is here to prove it after a failed bid to host the 2018 World Cup. While the loss was mostly blamed on a poor communications strategy, the ongoing investigations and published pieces on FIFA by local publications have played a strong part in the decision.
