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BP’s PR campaign is very focused on a demonstration of power. The company accepted responsibility for cleaning up after an accident that wasn’t their fault (!) and transformed the cleaning up efforts into a public relations event.
Google has announced that it will be shutting down the Nexus One web store, just four months after it launched.
DG FastChannel (DGIT 40.76, -0.70, -1.69%) , an US provider of digital media services to the advertising, entertainment and broadcast industries, appointed Atomic PR as its public relations agency of record.
As the world questions security during the South African event the twenty ten concept directs members to the safest and most prestigious venues while keeping them off the streets.
While Obama blames the BP (BP.L), Halliburton (HAL.N) and Transocean Ltd. (RIG.N) executives for the “ridiculous spectacle” at the congressional hearings on the oil leak in the Gulf of Mexico, the oil continues to leak. The world is tired of pointing fingers and needs concrete actions. BP apparently got the message.
Procter & Gamble’s Pampers bites the hand that feeds them. In an effort to combat an action suit against Pampers, the company called its customers liars, and denied all responsibility that the Dry Max product could cause rashes.
C.H.O.I.C.E. aims to inspire consumers, healthcare professionals and the US Congress to work together to address obesity through prevention and treatment.
An anti-Facebook social network is under way, and its growing interest signifies a changing attitude towards our standards of social networking.
Only a month after the much hyped Promoted Tweets advertising service launch, early adopters are taking the stage to share their promissing results story. Speed sales, millions being made and record visits on their website, the Twitter advertising program sounds like a big hit.
How can a PR get the most from social media without making any damaging social media mistakes? Many PRs have started tapping into the “expertise” of a new breed of entrepreneur–the social media guru.
