Following a recent release of their social media monitoring software, Vocus announced they had acquired Help a Reporter Out (HARO), a free service connecting bloggers and journalists with their sources, mostly small businesses and entrepreneurs.
During Father’s Day Weekend, June 19 – 20, Wendy’s will donate 50 cents for every Frosty sold to the Dave Thomas Foundation for Adoption (DTFA) – PR campaign managed by Ketchum.
David Wells will join Goldman Sachs as a managing director, after leaving his position as head of J.P. Morgan Chase & Co.’s (JPM) press office for Europe, the Middle East and Africa.
Two good ideas can’t always be combined. That’s certainly the case with Stephenie Meyer’s new novella. The popular Twilight series author’s new work isn’t selling as well as expected.
Vocus has released a new and improved version of its social media monitoring software, the Summer ’10 Edition. The new application focuses on monitoring and analyzing the massive amounts of online information spread across blogs, forums, Twitter, LinkedIn and other online communities, identify and help engage key influencers.
Anne Womack-Kolton, once press secretary to the former vice-president Dick Cheney, a former APCO Worldwide Vice President (her last day with the company being May 21 this year) and previously director at the Brunswick Group, was hired in house by BP to help bolster its public relations effort in the US, as the company’s head of U.S. media relations.
A rather bold marketing and PR move comes from France, where the fast food chain giant is running a gay-friendly advertisement.
A new study from Satmetrix, released today, shows that companies are wasting billions on attracting new customers through advertising whilst delivering a poor customer experience that has forced over 10 million consumers to switch suppliers in the last six months alone.
Coca Cola has revealed its new social media model. It is called the 4P model, namely reviewing, responding, recording and redirecting. There’s nothing quite revolutionary behind the fancy naming, but it is a tested, well documented, experiment and success backed model to help them accomplish marketing and sales goals.
Are you communicating with your audience? If you aren’t, then your public relations campaign is finished before it starts. You can’t sell to your prospective clients if you aren’t communicating with them.
