Ronn Torossian

Andy Warhol Marketing Genius

Andy Warhol's genius in marketing extended beyond his art to how he presented himself and his work.

University PR Failures Related To Anti-Semitism

Here are ten notable PR failures or controversies related to anti-Semitism involving universities from 2023 and 2024:.

Digital Marketing Failures: Burger King, Sears and Pepsi…

Here are fifteen notable digital marketing failures, illustrating how campaigns can falter due to various reasons:.

Taste the Success: Use PR to Increase Food Recognition and Build Trust

In the competitive food marketing domain, public relations is a pivotal force in enhancing food recognition and fostering consumer trust.

The Five Operating Principles of Crisis Communications

Five operating principles separate crisis communications work that contains a crisis from work that amplifies it. The framework, the failures, the modern additions.

The Role of PR in a Crisis: What the CCO Actually Does

The role of PR in a crisis is to protect enterprise value while operations fix the underlying problem. The CCO's first hour, ownership lines, and what success looks like at 90 days.

How PR Amplifies Outdoor Products' Stories and Values

Brands catering to these enthusiasts cannot merely glorify their products' technical features.

AI Discovery Is the New 10-K Risk Factor

GEO for Broker-Dealers and Wirehouse Advisors

This article discusses the critical need for broker-dealers and wirehouse advisors to implement a robust GEO (Generative Engine Optimization) strategy. While wirehouses excel in generic AI searches due to their brand authority, individual advisors are often invisible for specialized queries, losing out to RIAs. The article explores why individual advisor GEO is lacking in wirehouses, the dual-stack playbook for success, and actionable steps advisors and firms can take to improve AI visibility. It highlights the consequence of inaction: top advisors being out-cited by RIAs, impacting retention and recruitment.

What Procurement Asks AI Vendors Now

Enterprise procurement is asking AI vendors questions that didn't exist 18 months ago. Data residency, training data provenance, hallucination rates, bias auditing, regulatory disclosure posture, vendor lock-in risk. AI companies selling to enterprise need a communications framework that anticipates the procurement questions and answers them publicly.