Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.
PR-Crisis-Blog-
PR Insights

Different stages of crisis communication

Crisis communications is that division of PR that helps to defend and protect an organization during a crisis. A crisis that has been handled well

Study On The Top 20 Celebrity Influencers
Social Media

How can Influencers help Spirit Companies?

Spirits companies have started to turn to influencers to connect with their consumers. This has come about because influencers have the ability to reach a

Adding Thought Leadership To Your Marketing Strategy
PR Insights

PR Strategies for Israeli Companies

With the right PR strategies, both big and small Israeli companies can get the chance to get media coverage, engage with their target audiences and

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Social Media

Mascots as part of TikTok strategy

Mascots represent something as being alive and making emotional connections. They are storytellers and they send messages without using words. Most importantly, they make brands

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PR Insights

Types of SaaS Promotional Campaigns

Organizing SaaS PR efforts into campaigns helps track, analyze, report, and change efforts by using specific messaging and audience segmentation. There are several strategies that can help

SEO For Images
PR Insights

SEO Strategies for B2B Companies

The search marketing industry has always been changing, and keeping on top of all of the different strategies and intricacies of technical search can be