Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.
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Marketing

Marketing And Developing Website Content

In marketing, most things are about content. Between content being in a brochure, billboard, social media, and the likes, it’s essentially turned into the company’s

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Insights

Reviews Are More Important Than Ever

On the day after opening night on Broadway, bad reviews often signaled the death knell for a show despite a huge investment of capital and

PR Leaders

A New Cloud’s Come Over Us

There are hundreds of quotes about clouds, so why should it be any different in marketing? Like those clouds that pass overhead and continually evolve

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PR Insights

Standing Out From The Crowd

The online marketplace is getting crowded as we speak. The amount of available information online has started making people overwhelmed, to the point where their

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PR Insights

Pandemic: Upskilling and Reskilling

What long-term effect will the pandemic have on the global workforce? An October report by the World Economic Forum (WEC) reported that two-fifths of the

LaunchYourContentMarketing
Marketing

What Marketing To Do Before Launching

When businesses are looking to develop a brand new product, they need to plan a few things before that new product becomes available to the

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