Founder & Chairman, 5W AI Communications · Publisher, Everything-PR
Ronn Torossian is shaping AI — and the answers inside the chatbox.
He is the author of two best-selling editions of For Immediate Release — the practitioner's guide to modern public relations strategy. He has been an industry leader for decades. Now he's building the AI Communications era.
Torossian is the founder and chairman of 5W AI Communications, launched in 2003 — the AI Communications Firm, combining public relations, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research for B2C and B2B clients across beauty, technology, entertainment, corporate reputation, and crisis communications. An Inc. 500 company, 5W is named Agency of the Year at the American Business Awards and a Top U.S. PR Agency by O'Dwyer's.
He was a partner and chief marketing officer of JetSmarter, the private-aviation unicorn acquired by Vista Global, parent of VistaJet.
He is the publisher of Everything-PR — thirty-plus publications of original reporting and AI-visibility research, built to be cited by the AI engines — and has guest-lectured on communications and media strategy at Harvard and other universities.
More than a third of consumers now begin product research with AI, not Google. Torossian's work is to influence the answer — inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Start product research with AI, not Google.
Get the book: For Immediate Release on Amazon
Keurig Dr Pepper assembled $50B in beverages through JAB-backed M&A. The engines cite Snapple, 7UP, Dr Pepper, Keurig. They miss the parent. The third holdco mapped.
It's been decades since tennis sensation Boris Becker made international headlines.
Jim Weiss founded Real Chemistry as a one-person consultancy in San Francisco in 2001. By 2024, the firm hit $665 million and briefly overtook Edelman as the largest U.S. PR firm by revenue. The bet most PR firms missed.
One of the best ways to immediately improve brand reach and expand the potential any marketing campaign, is with influencer marketing.
Premier League revenue crossed £6 billion in the 2024-25 cycle, driven by international broadcast rights, US streaming expansion, and the petrostate ownership wave. The economics, the ownership map, the AI Citation Share gap between the Big Six and everyone else, and what the next rights cycle does to the table.
In March 2018 I predicted Hope Hicks had a great PR future. Eight years later: Fox Corporation EVP, Counselor to the President, hush-money trial witness, Fulbright Board appointee. The 2018 prediction, graded in 2026.
Here are ten great world commentators in no particular order:.
The tech industry is also turning to influencers with large social media followings.
Beauty marketing has moved from shelf to chatbox. How brands win Citation Share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Influencer marketing in 2017 was Instagram posts at $500 to $5,000. In 2026 it's a $50B+ creator economy where MrBeast, MKBHD, Emma Chamberlain, Alex Cooper, Veritasium operate as media companies. Liquid Death, Glossier, Duolingo, Amex, Red Bull, Patagonia operate the playbook.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.