
Basics of Creating Key Messages
It’s not always easy to communicate with a target audience to make sure that the company’s point comes across the right way. That’s why businesses

It’s not always easy to communicate with a target audience to make sure that the company’s point comes across the right way. That’s why businesses

Many consumers who flocked to digital platforms during the pandemic have expressed their intent to stay in cyberspace. Bread, an online retail financing platform, was

These days, businesses must have a good online presence, but not all business owners are digital-minded. However, with different technologies and tools, it’s easier to

Analytics and data have become the core of digital PR, marketing, and advertising, which means having the right skills and proficiency in those skills on

In marketing, most things are about content. Between content being in a brochure, billboard, social media, and the likes, it’s essentially turned into the company’s

On the day after opening night on Broadway, bad reviews often signaled the death knell for a show despite a huge investment of capital and

There are hundreds of quotes about clouds, so why should it be any different in marketing? Like those clouds that pass overhead and continually evolve

The online marketplace is getting crowded as we speak. The amount of available information online has started making people overwhelmed, to the point where their

While much has been written lately about millennials and Gen Z, often forgotten is Gen C. Unlike its age cohorts, the moniker Gen C was

After a year of uncertainty and chaos, things have changed for crisis communications and crisis PR, which means public relations experts have to learn more