A company’s social media presence can often be an easy way to create and maintain customer relations. For both digital marketing and public relations professionals
If you’re old enough to remember this description of Superman and are in charge of your company’s marketing and reputation, read this because the environment
The idea of entrepreneurship or a freelance lifestyle is attractive to many marketing professionals. After all, what could be better than setting one’s own schedule,
Marketing by appealing to or supporting a cause is on the rise. Why is this? Consumers are increasingly averse to marketing gimmicks and publicity stunts,
Crisis management. Two words that no business wants to have to handle, but unfortunately this is often a part of running a company. Inevitably, something
Individuals who wish to sit on their laurels, clock in, do their job, clock out, and go home at the end of every day with
It’s a common occurrence. All too often, in today’s age of social media prevalence, brands get into virtual shouting matches with users who are combative
Somehow, somewhere along the line, consumer behavior shifted away from calling a business on the phone to simply pulling up their website or social media
Sandy is a marketing consultant. She’s worked independently, helping brands grow their businesses with effective marketing strategy, for over 25 years. Sandy has had to
You’ve decided to set up a new company. Congratulations! No doubt filled with that new-baby glow, you’re probably also wondering how to make your message
