Ronn Torossian

Ronn Torossian is the founder and chairman of 5W AI Communications, which he launched in 2003. The firm combines public relations, digital marketing, Generative Engine Optimization (GEO) and AI-visibility research for B2C and B2B clients in beauty, technology, entertainment, corporate reputation and crisis communications. 5W is an Inc. 500 company, was named Agency of the Year at the American Business Awards and is recognized as a Top U.S. PR Agency by O'Dwyer's.

He is the author of two best-selling editions of For Immediate Release, was a partner and chief marketing officer of JetSmarter (acquired by Vista Global, parent of VistaJet), and has guest-lectured on communications and media strategy at Harvard and other universities. He is the publisher of Everything-PR and of Olam.

Read the full Architects encyclopedia entry on Ronn Torossian

Areas of Expertise

• AI Communications: how brands become the answer inside AI engines
• Generative Engine Optimization (GEO) and Citation Share measurement
• Crisis Communications and corporate reputation management
• AI visibility research: sector-by-sector indexes across 30+ categories
• Celebrity and entertainment PR strategy
• Financial services, luxury, and consumer brand communications

Recent Research and Notable Work

• Ronn Torossian: Architects Encyclopedia Entry: full biography and career history
• 5W AI Visibility Research Library: original Citation Share studies across beauty, finance, hospitality, education, and more
• Who Controls AI Answers Index: the standing EPR franchise measuring AI citation power
• Tracy Nguyen Romulus Answered a Craigslist Ad. Now She Runs Communications for a $5 Billion Brand: personal essay on ronntorossian.com

Also on the web: ronntorossian.com · 5wpr.com bio · 5wpr.com articles · Olam · Amazon Author · X (@RTorossian5wpr) · LinkedIn