Munoz Will Not Be United Chairman
Not that long ago, United CEO Oscar Munoz was riding high. Recently named PR Week’s Communicator of the Year, Munoz was already United CEO and was all set to step into the Chairman’s seat....
Author: Ronn Torossian
Ronn Torossian: Insights from 5WPR Founder
Delta Weighs in on United’s PR Nightmare
It’s been a rough week or two for United Airlines, and that opened up a prime opportunity for another airline to cash in and grab some clients. Enter Delta.
5WPR / 5W Public Relations: A Look Inside the Agency
5WPR / 5W Public Relations Agency Re-Launches Website, Unveils New Look And Layout 5WPR is a top 20 PR agency in the US, has announced the re-launch of its website, www.5wpr.com. The new website showcases...
Marines Change Their Public Relations Campaign
The ads are memorable: A daring adventurer scales a cliff and engages in a fight to the death with a massive dragon. He defeats the beast and earns the right to take his place...
What’s Smart About Banning News Agencies from Press Briefings?
White House Press Secretary Sean Spicer recently blocked a few news agencies from a press briefing. The action caused a furor in the press, especially those whose reporters were banned … The New York...
How Social Media is Driving this Sports Brand
Mixed martial arts is big business these days, arguably more popular than boxing, especially in the United States with UFC superstar Conor McGregor getting press every time he pauses five minutes to glance at...
The Importance of Influencer Marketing
As confidence in traditional advertising tactics continues to plummet, consumers are searching for new ways to find quality products. Now is the best time for companies to focus on influencer marketing. Influencers in advertising...
What Mariah Carey Should Have Done After Midnight
This advice is not new: When it comes to a PR crisis, own up to the mistake quickly. Don’t deflect blame, don’t try to sweep it under the rug; admit the problem, do what...
Astronaut John Glenn receives a hero’s sendoff
American hero astronaut John Glenn died last week at the age of 95, after a life that almost defies explanation. One of the first men into space, Glenn, a United States Marine pilot, became...
