Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.
NCAA
PR News

March Madness & NCAA PR

Once again, NCAA college basketball March Madness is upon us. Across the US, people are filling out brackets, and teams are chasing destiny. What happens will be life changing, not only for the young men playing the game, but also for the fans who pour their heart, soul, and money into the game.

PR News

Facebook’s “Look Back” goes viral

For its tenth birthday, Facebook gave everyone using it a gift. Customized look back videos that were created in a jiffy, and shared exhaustively across the social media platform’s feeds. Social media is, at its core, all about sharing stuff. But nothing has come close to the unilateral impact of Facebook’s “inside wink” known as “Look Back.” The video concept quickly employed user-uploaded content to create similar, evocative one-minute videos.

Vladimir Putin with Shinzo Abe - Courtesy The President's Press Office
PR News

Russian President Putin Is A PR Master

Russian President Vladimir Putin is a master of Public Relations. From his decision to release high-profile political prisoner billionaire Mikhail Khodorkovsky, to his September op-ed in The New York Times which urged the American people to oppose a U.S. initiative for military strikes in Syria, Putin understands the importance of The Fifth Estate.

superbowl advertisement ronn torossian
PR News

The Best Big Game Commercials

In the quaint and peaceful days of … a couple years ago … Super Bowl advertisers actually waited until the, um, game to reveal their super selections. Not so much, anymore. In the days leading up to the Big Game, revealing early can mean tons of free publicity.

hotel glasses ronn torossian
PR News

Hotel Glasses get Chain in Hot Water

Recently, there have been a rash of videos revealing things hotel guests and restaurant diners would often rather not know about. When this sort of thing comes to light, it often brings with it a quick and contrite Public Relations message from the offending party.

Vladimir Putin
Consumer PR

Russian Public Relations – And Brand Vladimir Putin

Russia is a personal subject for me. Being married to a Russian woman, my kids speak Russian and I am a board member of a major non-profit organization aimed at educating Soviet émigrés’ to the US, RAJE.

ronn torossian week review
Editorial

PR Week in Review from 5W PR’s CEO

While we as PR professionals spin the media constantly, sometimes indeed journalists have it much harder. This week, at least four journalists were killed in Egypt. The prestigious Washington, DC based National Press Club issued a strong statement on the issue “The killings and attacks on journalists in Egypt earlier this week were an egregious violation of international norms that uphold the media’s right to conduct its work unmolested and without fear of violent reprisals,” NPC Club President Angela Greiling Keane said.

jeff bezos buy washington post
Editorial

How Bezos Purchase Changes Media

With the purchase of The Washington Post by Amazon billionaire Jeff Bezos, right after fellow Billionaire John Henry bought The Boston Globe, the changes in media stand to be immense. And with the billionaire Koch Brothers reportedly in negotiations to buy The Los Angeles Times and Chicago Tribune, clearly the media landscape has entered a new era.

ronn torossian insights
PR Insights

Agency Leader Provides His PR Week In Review

ven as CEO of an award-winning PR Agency, I was unaware that July 27th was “PR National Awareness Day.” How many of you knew that? I certainly didn’t – but learned of it after reading The Financial Times and an article headlined “PR, an industry with a PR problem”

publicis-omnicon-merger
PR Insights

Independent Agencies Benefit from the Merger of Publicis-Omnicom

Independent agencies worldwide are cheering when we hear the news about the impending merger of Publicis and Omnicom – the 2nd and 3rd largest advertising and marketing conglomerates in the world. Keep merging please – so we can focus on doing great work and serving our clients. More than ten years ago, before I founded 5WPR, I worked for an agency which was owned by The Interpublic Group and cannot forget the pressures to increase revenues and the non-stop eye on stock price.

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