Sometime individuals in positions of power in business decide to make decisions based not on business but on politics. While this can be a good and liberating idea in principle, the reality in practice can be considerably more complicated.
In one of the more “interesting” public relations moves in recent history, the CEO of Fiat-Chrysler recently told the world not to buy his product. Yes, you read that right. The product in question was the Fiat 500e, and Sergio Marchionne is not real high on people purchasing one.
Right out of the gate they told you “this might not be the best idea.” That may have been exactly the right tone to take with the PR for Marvel’s upcoming Guardians of the Galaxy movie.
With the removal of Clippers owner Donald Sterling, both the NBA and fans coast-to-coast were waiting to hear from “other owners.” That group has been the constant focus for the “rest of the story” during the entire debacle about an owner making racist comments, which were recorded in private and then broadcast to the world.
As CEO of a PR Agency, it takes constant focus and non-stop dedication, it’s always hard work and there is always something else to be done. As an entrepreneur, there are never enough hours in a day, and the to-do list only grows longer.
Hashtag PR campaigns can go either way. It’s a reality you have to embrace before you ever decide to embark on a very public conversation in a very flippant, off the cuff context. But, brands try it all the time. Some with great success, including Adidas UK, the WWE, Starbucks, and Taco Bell. Some, like JetBlue can look at their social media forays as a bit of a mixed bag. Others go completely off the rails. Looking at youMcDstories. The NFL’s #AskCommish campaign fits squarely in the latter.
In honor of Mother’s Day, 5W Public Relations would like for you to take a look at some of Hollywood Mothers that aren’t just great
For 30 years, stories have been circulating among gamers and geeks about a mass video game grave, in a New Mexico landfill, where truckloads of the Atari video game, E.T. were buried under a concrete covering.
5W PR, one of the largest independent American public relations firms, today announced that it has expanded its digital service capabilities. The agency’s stand-alone full-service content department includes content writing for blogs, Op-Eds and SEO content and will be offered as a complement to existing communications programs or as a stand-alone program.
It was supposed to happen sooner, and it was supposed to have an earthshaking impact on the consumer mobile market. Neither of those predictions came to pass, and now that Microsoft has finally got Nokia’s device unit under its wing, the software giant has a lot of ground to make up, in both market share and consumer confidence.
