The purpose of this Request for Proposal (RFP) is to identify the appropriate vendor to supply a software as a service product to aggregate and manage user generated content from social media platforms. Our objective is for continuous improvement in curating and surfacing user generated content on our social media platforms, websites and publicly facing screens.
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As the destination marketing organization for the United States, Brand USA’s mission is to increase incremental international visitation, spend, and market share to fuel the nation’s economy and enhance the image of the USA worldwide. Established by the Travel Promotion Act of 2009 as the nation’s first public-private partnership to spearhead a globally coordinated marketing effort to promote the United States as a premier travel destination and to communicate U.S. visa and entry policies, Brand USA began operations in May 2011.
As one of the best levers for driving economic growth, international travel to the United States currently supports 1.8 million American jobs (directly and indirectly) and benefits virtually every sector of the U.S. economy. Since its founding, Brand USA has worked in close partnership with more than 800 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.
According to studies by Oxford Economics, over the past five years Brand USA’s marketing initiatives have helped welcome 5.4 million incremental visitors to the USA, benefiting the U.S. economy with $38 billion in total economic impact, and supporting, on average, 51,000 incremental jobs a year.
Brand USA’s operations are supported by a combination of non-federal contributions from destinations, travel brands, and private-sector organizations plus matching funds collected by the U.S. government from international visitors who visit the United States under the Visa Waiver Program.
Scope of Work:
The selected vendor will provide a tool with the ability to:
• Capture images and video utilizing hashtags, names, and topics from all major social media platforms.
• Display user generated content on websites and screens. We require both automated live feeds and curated publication.
• Obtain image rights from users creating content on social media platforms.
• Generate analytics to provide understanding of content performance.
• Easily curate social media posts.
• Publish to major social media platforms.
• Use image recognition to search photos to locate similar content.
• Filter searches by keywords.
January 14th, 2019.
Brand USA Headquarters C/O RFP Administrator
1725 Eye Street NW, Suite 800
Washington, DC 20006
ATTN: RFP – Social Media Content Aggregator