City of American Canyon Issues RFP For Marketing Services
The City of American Canyon (“City”) is seeking proposals through this Request for Proposals (RFP) from a highly qualified Consultant to work closely with the City’s Communications Manager to provide professional services to include strategic communications consulting, graphic design services, marketing and general communications support. The City is interested in awarding a multi-year contract, with the option for extension upon mutual agreement.
The City of American Canyon incorporated in 1992. It is located about 35 miles northeast of San Francisco at the southern end of Napa County. American Canyon developed following World War II, with the McKnight Acres subdivision in the 1940s and Rancho Del Mar in the 1950s. The City encompasses approximately 6 square miles and serves a largely residential population of approximately 20,629.
Scope of Work:
The City is seeking proposals from a highly qualified Consultant to work closely with the City’s Communications Manager to provide professional services to include strategic communications consulting, graphic design services, marketing and general communications support for the City of American Canyon. The Consultant will also implement outreach campaigns related to special projects as agreed to by both parties in advance. Outcomes include, but are not limited to:
Task 1 – General Communications Support The City of American Canyon communicates with residents, businesses, and other stakeholders and organizations about various matters, including emergency preparedness, City policy, traffic, public safety, news and events, key issues and areas of interest, department programs, projects, campaigns, and news. The Consultant will provide general support for the various ongoing communications in the form of content development, graphic design of necessary campaign elements, message strategizing with the City’s Communications Manager and applicable management staff, and The City estimates this work to average 20 hours per week, year round.
Task 2 ‐ Activity Guide The City publishes three Activity Guides per fiscal year, Fall (covers September through December) published in August, Winter‐Spring (covers January through May) published in December, and Summer (covers June through August) published in May. This 32-page (approximate) publication highlights the recreational programs and events. For each edition of the Guide, the Consultant will provide content layout design services, create all digital marketing assets for programs and events, create an editorial calendar for guide content, create and schedule social media posts, and update content on the City’s website.
Task 3 ‐ State of the City Guide and lead the creation of the Annual State of the City content, to include an approximate 20‐page highlight report, invitations, website, and social media assets, etc. The Consultant will review and consider options for the delivery of this information and then guide its development in concert with the City’s Communications Manager. The State of the City occurs each year in February.
July 12, 2019
City of American Canyon,
Attention: Jen Kansanback, Communications Manager,
4381 Broadway, Suite 201,
American Canyon, CA 94503