The City of Northport is soliciting responses to a Request
for Qualifications (RFQ) from qualified professional firms with experience in
community branding and logo/tagline development.The purpose of the Community
Branding & Logo Development Project is to capture the character of
Northport and use it to establish a brand for the City. The project will
include brand expression, messaging and visual elements. One objective of the
project is to create a modern and eye-catching logo that has a wide appeal and
usage. The logo must be able to be easily adapted for usage by multiple City
departments. Key stakeholders will participate in the project and provide
feedback throughout the project.
The RFQ and information related to this solicitation will be
posted online at www.cityofnorthport.org.
Inquires related to this RFQ and the project should be directed to Max Snyder,
Development Coordinator, at 205-469-4235 or firstname.lastname@example.org.
In the days before
Alabama became a state, the City of Northport, which is located on the north
side of the Black Warrior River across from the City of Tuscaloosa, was the
site of a convenient ford for those crossing the Alabama Territory. The
earliest account of white travelers using the ford was in 1771. The river was
navigable for a portion of the year up to the Tuscaloosa Falls, which was
located at this point. According to W. S. Persinger who wrote the “Early
History of Northport, Alabama”, the City became a settlement in 1813.
Captain Otis the area
was Dyer ran a ferry between Tuscaloosa and Northport and laid out the streets
and lots of Northport. In the early 1800’s, this area was the head of
navigation with cotton warehouses located on both sides of the river. The
principal market for cotton was the New England States. Cargo was carried by
steamboats to Mobile and then by ship to the northern states and Europe.
Generally, it took two weeks for steamboats to make a round trip from Mobile to
settlement at Northport is believed to have been first known as
“Kentuck” or “Canetuck”. One theory has suggested that the
City was called Kentuck because the word meant paradise or Shangri-la during
that time. A dictionary entry of the time read “Heaven is a real Kentuck
of a place. “Persinger believed the name was “Canetuck” because
the area was a cane-brake wilderness during this period. Nevertheless at some
point in the 1800s, it became known as North Port. And why not? She had a
“port” of her own on the north side of the river with equal
facilities for taking care of all the cotton brought to the river from the vast
territory north and west of the town. Also, the port was used for shipping and
receiving freight by the river and furnishing all the territory with salt,
sugar, molasses, rice, calico, whiskey, nails, plows, etc.
history revolved around the river, but the little town continued to grow after
railroads and highways surpassed river traffic in the volume of transportation.
During the Civil War, Northport suffered many losses as did most Southern
cities. General Craxton’s raiders approached the City of Tuscaloosa through
Northport and destroyed the bridge between the two cities Northport was
incorporated in 1871. The first newspaper was the NORTHPORT SPECTATOR which
existed from 1870 to 1873. A pre-Civil War school was located on Academy Hill
and a free school was built by Northport between Main Avenue and the Mobile and
Ohio Railroad depot in 1901. The city’s population at that time was
approximately 600 people.
In 1920, Northport
schools became part of the Tuscaloosa County School System. The next year,
Northport Elementary was built “on the site of the old Robinson Race Track
between the Byler Road and Crabbe Road”. Today, Northport is the site of
the annual Kentuck Festival of the Arts, a long established, nationally
recognized event which draws people to the area from across the country. This
two day event features 300 invited arts, legendary music, southern folklife and
outstanding children’s activities. Proceeds from this event support the Kentuck
Museum and Art Center which houses the studios of six professional full time
artists in downtown Northport. With a population over 20,000, Northport has
been recognized as one of the fastest growing cities in Alabama.
Scope of Work:
The project will be a comprehensive community branding and
logo development effort that will provide the City of Northport with high
quality messaging and visual tools. The project will include, but may not be
limited to the following elements:
1) Planning & Analysis: The City of Northport’s Retail
Development Committee will work with the selected firm to develop goals and
strategies for the project. Expectations, milestones, timelines will also be
established during this stage. The firm must also work with Northport’s
leadership to gather data and analyze current conditions and trends that will
help develop the brand.
2) Engagement: The project will involve meetings with key
stakeholders from various sectors of the City. The selected firm will
facilitate the meetings to identify community qualities, strengths, and other
elements that need to be captured in the community brand.
3) Reporting: Results from the initial analysis and
engagement sessions should be compiled by the selected firm and presented to the
key stakeholders. The findings should provide the direction for developing the
brand and accompany messaging and visual elements
4) Brand Development: The selected firm will be expected to
develop and provide several separate branding concepts, logos, and taglines to
be reviewed by a small group of key stakeholders. The firm should expect to
receive feedback and be willing to make revisions to proposed project elements
before a final brand, logo, and tagline is accepted.
5) Brand Implementation: The selected firm will provide the
City with a brand design guide that sets the standards and dictates the usage
of logos and tagline. The document is expected to be in-depth and technical in
nature. The document will set primary and secondary colors of the logo, fonts,
and acceptable usage logo/tagline. Also, the selected firm will work with City
officials to adapt the logo for use across several different City departments.
All responses and firms will be reviewed by the City of
Northport’s Retail Development Committee. The responses will be evaluated on
the following criteria:
• Quality and completeness of the response
• Past experience with similar projects
• Stability of company
• Project team members’ experience and credentials
• References provided in the response
• Proposed strategies and tactics
• Proposed project timeline
• Ability to coordinate and complete all aspects of the