Communications RFP Issued By The University of Oklahoma

The Board of Regents of the University of Oklahoma is seeking: Vendors to provide a comprehensive, strategic, creative dynamic effort to provide world class communications with the implementation of new projects and services, including: marketing, media and public relations, web communications and interactive/social media.

Scope of Work:

The successful vendor(s) shall:

i. Be a full-service communication company or boutique agency with an

expertise in a particular communication field and provide documented indepth knowledge and extensive experience in working with local, regional,

and national markets.

ii. Designate a principal to coordinate all work with University for all assigned


iii. Duties and responsibilities may include the development, design, execution

and production of one or more of these projects throughout the defined

timeline and ongoing communication needs of University. There will be small

and large scale projects varying in scope, strategic and creative needs and

program requirements.

iv. Specific project activities may include some or all of the following:

1. Local, Regional, National and International Campaigns

2. Public and Media Relations Campaigns

3. Production Management

4. Building Social Media Presence

5. Special Event/Conference Planning

6. Trade Show Planning

7. Branding

8. Connection with press and media

9. Copy Writing and Editing

10. Digital Marketing

11. Market Research / Focus Groups

12. Media Planning / Buying / Tracking / Analysis

13. Web / Interactive Design

14. Social Media Campaigns

15. Annual Report

16. College/Program Brochures

17. Targeted Degree / Course Market Research

18. Targeted Interactive Presentations and Overviews

19. Web Marketing

20. Strategic Marketing Planning

21. Relationship Marketing

22. New Business and Media Opportunities

23. Video Services

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24. Coordination of press and media outlets

25. Other related services as requested

e. Each project award will be based on the scope, skills and costs, time estimate and

strategic and creative development. All graphics must follow the OU Online brand

platform and the University of Oklahoma style guide.

f. Location of project performance will be determined at project award.

g. Skills

i. A documented history of successful experience and knowledge in

university/college engagements/projects similar size and stature of


ii. The ability to provide continuity of service throughout the duration of


iii. A demonstrated appreciation of the University of Oklahoma’s budgetary

controls with specific emphasis on controlling scopes and timelines of


Due Date: September 19 


Heidi Slayton


Purchasing Department

2750 Venture Drive

Norman, Oklahoma 73069

Relevant agencies to consider include Prosek Partners and Bevel PR.

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