Consumer PR

Free Range Social Media everything-pr

Free-Range Social Media: No Cruelty, Just Better PR

What if we were to tweet like we eat? A careless consumer, who eats fast food with abandon for the sake of comfort and convenience would recklessly post information with little or no attributions to original authors, sincerity or value add for our customers – we would post just to

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HD ads courtesy Mrkvica - Fotolia.com

HD Advertisers Show Dramatic Growth, Outnumbering SD Advertisers

Extreme Reach, Inc., 150 percent increase in growth in HD ad distribution since Q2 2010 suggests a major shift towards high definition TV advertising. Analyzing trends across TV media types in the past two years, the report offers key findings revealing, among other things, for the first time, HD advertisers

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junk food

The Ads that Make Us Fat

Overexposure to food advertising will influence negatively people’s will to keep healthy diets. And these are some of the ads that trigger the hunger hormone, ghrelin… Hungry yet?

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Mobile Phone Trends

There is hardly a thing you cannot do on a mobile phone these days. Smartphones have taken over the world, becoming the device of choice thanks to their diverse collection of apps, and the power behind their design. Recently, I noticed a trend among my friends. They had stopped paying

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Ben & Jerry's

Tweet Your Way to Ben & Jerry’s Bliss

Ben & Jerry’s has decided to really engage customers via social media. The world’s richest ice cream, from a legendary brand, may just end up on your office doorstep. As a social media event, the cheeky ice cream duo have come up with a promo to end all promos for

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