Consumer PR

Consumer Beauty

PR Consumer Beauty: Reassessing Why People Buy

Do people buy to become, or do they buy to enhance? That is the central question currently redefining beauty PR and marketing. The debate is raging online, on social media, and in malls across America, with adherents on both sides digging in and planting flags in what they call “the

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Headline Media: Top Israeli Public Relations Agency

Headline Media is an Israeli PR firm -, specializing in technology and innovation – taking high-growth companies to market leadership and positioning emerging tech ecosystems. While they focus on different markets, Europe and Asia maybe their best focus. Headline Media has helped hundreds of both global and growth stage startups,

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COBINHOOD ICO

COBINHOOD ICO – Cryptocurrency Coming Out of the Dark

COBINHOOD ICO reached 25% of its goal within 12 hours of PR / Digital influencer engagement. According to their website, it “is the world’s first “ZERO Trading Fees” cryptocurrency exchange with the vision to achieve ultimate trading experience for traders around the globe, building a cryptocurrency service platform for the blockchain

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This Bud’s Not for Boston

Even after the Supreme Court essentially legalized gay marriage nationwide, gay rights remains a hot button and contentious political issue. Some companies, like Starbucks and Chick Fil A, have come out strongly on one side or the other of the issue. Others have been a bit more circumspect, donating to

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The Future of Processed Foods

The Future of Processed Foods

Processed foods globally should see a year-over-year growth of about 1.6% moving from the 2016 value of $4.6 trillion to $4.675 trillion in 2017. Though from one type of food to another growth patterns can differ widely. We all know that food can be about a lot more than sustaining

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Coffee prices set to rise

Coffee prices set to rise

If you get your coffee at the store rather than through the drive-thru, the price of a cup may have just gone up. Smucker, the company which owns popular brands such as Folgers, Café Bustelo and owns the rights to sell Dunkin’ Donuts branded coffee in grocery stores recently announced

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Makeup Companies Using Men to Market Products

Makeup Companies Using Men to Market Products

In 2016 Maybelline and CoverGirl both made a leap by announcing male models as spokesmen for their makeup brands via social media. A first. They say putting on makeup isn’t gender specific. Men wearing makeup isn’t really new, but it’s still not seen as common. David Bowie, Alice Cooper, Boy George,

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Starbucks customers still seething over long lines

Starbucks is everywhere. Why not on a commuter flight?

Can you imagine a future of flying in which a window seat wasn’t an option? That’s just one of the considerations being put into play at an Airbus idea hub in Silicon Valley. The end goal is to completely transform the airplane cabin, so the entire flight experience is different,

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PR News From Portland, Edelman, Compass, Weber Shandwick, and KFC

Portland Communications Picks Up Henry Cook as Associate Director Henry Cook, former SpAd and Vote Leave adviser (Brexit) for Michael Gove, has been named as the new associate director for UK PR firm Portland Communications. Cook will be working with Victoria Dean’s unit giving businesses advice relating to the Leave

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