Consumer PR

Pepsi takes the lead in evolving cola wars

Pepsi takes the lead in evolving cola wars

In the 1980s, the cola wars raged across every aspect of media. From magazine and TV ads to Billboards, sports star endorsements to product placement in everything from middle schools to motion pictures, you had to choose one or the other. There was no middle ground.

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Food Industry Promotes Healthy and Simple Comfort Foods

Food Industry Promotes Healthy, Simple Comfort Foods

Fosterfarms.com shares healthier version of favorite comfort foods – trading out pasta for “zoodles” and baked chicken for fried. There are many ways to “healthify” the foods we eat and that trend increases as seen on many social media platforms. Even regular favorites like Fettuccine Alfredo can be lighted up

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JCPenney’s could be turning it around

JCPenney’s could be turning it around

The last few years have been very tough for big retail department stores. Consumer shopping habits are changing. Expectations are different and lifestyles are shifting. The Old Way hasn’t been able to shift quite fast enough to grab the Millennials like they did their parents and grandparents.

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CoynePR everything-pr

Coyne PR Cutting Back & News From 42 West And Others

Coyne PR cutting back in all areas Coyne PR announced recently the startling news that they have laid-off about 30 of their employees (14 percent of the staff) and are cutting back on benefits for those who remain. Tom Coyne, CEO, said the move is because of a combination of having

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jcpenney marketing public relations

Retail PR: JC Penney Shifting Focus

If you’re not living under a rock, you probably realize American department stores are having trouble. Across the board, most big names are seeing sales drop and customers find other places to buy what they want. But some are hurting worse than others. After first quarter sales numbers dropped much

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