Challenges come in all shapes and sizes, but when it comes to corporate communications, it’s a big one. First, communication skills are less of a science and more of a skill that must be honed and developed. But few corporate leaders want to spend time on something that they can’t see an immediate payoff for, let alone one that may seem unnecessary in many situations. Did you catch the word “seem?” A lack of communication skills can end up sinking a company in short order, especially if a crisis comes along, but worse still – a lack of those skills can easily start the crisis.
According to Dentsu Aegis Network’s executive chairman, “The communications model changes every six to seven months. There’s media convergence, new technology, and new analytics. It affects how you need to communicate and how people get their information.” That being the case, leaders need to continually practice and improve their communications skills, especially when dealing with the media in any form, including social.
Challenges come in all shapes and sizes, but when it comes to corporate communications, it’s a big one. First, communication skills are less of a science and more of a skill that must be honed and developed. But few corporate leaders want to spend time on something that they can’t see an immediate payoff for, let alone one that may seem unnecessary in many situations. Did you catch the word “seem?” A lack of communication skills can end up sinking a company in short order, especially if a crisis comes along, but worse still – a lack of those skills can easily start the crisis.
According to Dentsu Aegis Network’s executive chairman, “The communications model changes every six to seven months. There’s media convergence, new technology, and new analytics. It affects how you need to communicate and how people get their information.” That being the case, leaders need to continually practice and improve their communications skills, especially when dealing with the media in any form, including social.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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