Bayer Healthcare and Johnson & Johnson are two of the world’s leading pharmaceutical companies. Serving consumers the world over with products essential to their health and well-being, these businesses rely on the trust of millions. A good PR strategy is absolutely essential to both. Healthcare is a field where one
He might not be the spokesman for the brand he created, but Men’s Wearhouse founder George Zimmer still had plenty to say about the proposed merger between MW and competitor Jos. A Banks. “It was ill-fated,” Zimmer told Bloomberg TV, “I recommended they not make the acquisition.” Apparently, when MW
The climate in the automotive industry is anything but clear, and it seems some of the leading industry CEOs are trying to do something about it. Before the historic climate change agreement by world leaders in Paris last month, leaders from the auto industry in Europe, Asia and the U.S.,
Whats the difference between Coke and Pepsi? In the world of high-stakes PR campaigning, there’s many. On one hand, Coke has big campaign mentality like the “Share a Coke” campaign. This focuses on personalization and digital-age advertisements. They use many different agencies – In September 2008, Coke hired the Dewey
Pfizer recently sealed a $160 billion deal with Allergan. This move not only creates the largest drug maker in the world, by sales. It also provides a means of escaping high corporate tax rates in the U.S., by moving headquarters to Allergan’s Dublin base. Many observers wonder if Pfizer stands
One mega brand on its own generates enough fizz to drive sales and brand loyalty. But a strategic alliance of two brands usually creates a force to be reckoned with. This was the original idea behind Pepsi’s sponsoring the Mets via Citi Field in 2009. Yet, the Mets failed to
SpaceX needs access to frequencies for their planned satellite constellation. Because FCC regulations can be very regulatory, larger companies sometimes choose a different route by establishing a company in a smaller country and requesting access to the frequencies there. So SpaceX hired First House to help them get to that
White collar crime is high-profile: universally treated as scandals, breaches of the law occurring in the business world’s upper echelons, and subject to a high degree of attention and scrutiny by the media. Often portrayed in a negative light by major news outlets, those charged with white collar crimes appear
Is United Kingdom based hedge fund, Man Group’s China Chair, Li Yigei helping in Police Investigation? Li Yifei, the Chair of China’s branch of Man Group is believed to have been taken into protected custody to assist the Chinese officials in their investigation about stock market volatility over the last
Everything PR wants to offer congratulations on the great fiscal year Edelman just closed. At a time when PR, media, and advertising are competing, completing, and merging, business can be tough. But Richard Edelman’s PR Firm – who remain fiercely independent – reported an organic growth in revenue for the
