One mega brand on its own generates enough fizz to drive sales and brand loyalty. But a strategic alliance of two brands usually creates a force to be reckoned with. This was the original idea behind Pepsi’s sponsoring the Mets via Citi Field in 2009. Yet, the Mets failed to
SpaceX needs access to frequencies for their planned satellite constellation. Because FCC regulations can be very regulatory, larger companies sometimes choose a different route by establishing a company in a smaller country and requesting access to the frequencies there. So SpaceX hired First House to help them get to that
White collar crime is high-profile: universally treated as scandals, breaches of the law occurring in the business world’s upper echelons, and subject to a high degree of attention and scrutiny by the media. Often portrayed in a negative light by major news outlets, those charged with white collar crimes appear
Is United Kingdom based hedge fund, Man Group’s China Chair, Li Yigei helping in Police Investigation? Li Yifei, the Chair of China’s branch of Man Group is believed to have been taken into protected custody to assist the Chinese officials in their investigation about stock market volatility over the last
Everything PR wants to offer congratulations on the great fiscal year Edelman just closed. At a time when PR, media, and advertising are competing, completing, and merging, business can be tough. But Richard Edelman’s PR Firm – who remain fiercely independent – reported an organic growth in revenue for the
Now an airline is catching heat on a federal level. Delta Air Lines was recently in federal court, where a judge ordered the company to cough up $2.7 million for failing to produce information in a lawsuit related to baggage fees. This order was ON TOP OF another $4.8 million
The Harbor Group is located in Washington DC and has extensive experience working with embassies and other countries, as well as helping clients make government connections and providing tourism public relations as needed. The group was formed in 2001. And moved to their current location only a year ago. In
In real estate, competition is fierce and much of marketing and public relations responsibility falls onto the shoulders of an individual agent, broker or marketing employee. Due to the nature of real estate and the ever-changing ebb and flow of business, keeping up with the basics is often enough to
In May of 2014, U.S. streaming media company – Netflix – awarded New York-based agency MSLGroup its new European public relations contract. This move facilitated Netflix’s expansion in Germany, Austria, Switzerland, France, Belgium, and Luxembourg. These are the key European markets into which MSLGroup oversaw the Netflix brand expansion last
Uber is an American company that has an innovative idea of franchising their concept to people who live in various locations willing to provide pick-up and ride service to others. The idea has made the company big news and big money. It has also been controversial in many of the
