Covet PR: Deeply Rooted in Wellness PR
Covet PR, launched in 2014, is among the fastest-growing PR firms in the United States. Being an expert at creating result-driven and consumer-centric campaigns. They have pride in taking different approaches to PR, the award-winning agency strives to change how consumers products with which they interact.
Headquartered in San Diego, Covet PR has secured a bi-coastal portfolio to which the agency offers unmatched media saturation across digital, print, and television media.
Through strategic partnerships and extensive industry relationships, the agency presents a dynamic and unparalleled experience.
Embracing brands that the agency works with, the marketing firm offers dedicated services in food, health, and fitness spaces.
Each brand has its uniqueness. That’s why Covet PR creates highly customized and 360-degree campaigns that incorporate tailored partnerships, messaging, pitches, and strategies. Leveraging the agency’s decades of experience paired with a boutique-style, the firm creates lasting brand awareness.
Services that the agency offers in its package include brand messaging and positioning, celebrity seeding, influencer marketing, thought leadership, brand partnerships, crisis management, investment support, strategic media counsel, and influencer marketing.
#1. Acquisition by Power Digital
In 2020, data-driven and ROI-focused marketing agency Power Digital acquired the CPG-focused PR agency, Covet PR. The combined agency is expected to earn more than $40million in annual revenue this year.
With the deal, Covet PR will keep its branding. At the same time, Covet’s CEO and founder—Sara Brooks—will serve as president of Covet-Power Digital’s consumer unit. However, the financial details of the deal, which was closed on the 31st of July 2020, weren’t disclosed. To add, the deal increased Power Digital’s employee count to 170, and no staff members will be laid-off with the deal.
Effectively, the acquisition of Covet PR would result in bespoke storytelling for media relations and through cross-channel marketing. Covet PR will layer its extensive strategy into Power Digital’s framework, offering clients comprehensive and highly-thoughtful strategies for their brand’s full-funnel marketing activities.
According to Covet PR’s CEO and founder —Sara Brooks—, the agency’s clients will draw numerous benefits from Power Digital’s data analytics systems. Specifically, clients will benefit from measurable and highly-cohesive marketing approaches. What’s more, Covet PR’s CEO noted that the deal would enable the firm to deliver exceptional value to its clients by infusing data-led insights across their marketing plans.
On his part, Power Digital’s CEO, Grayson Lafrenz, pointed out that Covet’s integration would be a gamechanger for their client’s customer journeys. Staff members that are well-versed with traditional PR will evolve into cross-channel marketers, improving Power Digital’s offering.
The brand has worked with some notable brands. In the lifestyle space, they include Bite, Brilli, Dose, Ecos, Fiton, Liveli, Uqora, the honest kitchen, Rugged & Dapper, GEM, Sunday scaries, Fos, and Teami. Within the beauty space, notable brands include Act+Acre, Bio-Clarity, Kopari, Pacifica, InCommon, Pangea Organics, and Skin Clinical.
To add, brands within the beverage space include 21 seeds, Core hydration, Koia, Maple, Pathwater, Rebel Kitchen, Runa, and Wandering Bear coffee. Lastly, clients in the food space include Annies, Banza, Barney butter, Beyond meat, Epic, Chosen foods, Core bar, Daily harvest, Lava, Kashi, Vintage Italia, Thistle, Tessemae’s, Sugar break, and Pasta chips.